Website designing requires lot of creativity and following a set of predefined guidelines. The designer has to undergo a number of phases carefully as a single mistake can prove to be extremely costly at times. Working under the pressure to address the expectations of their clients and designing the website for extremely impatient visitors can often be difficult for the designer to handle. Under these circumstances they are tend to make mistakes and often silly ones. You might have seen some errors that go live on the websites. There is a list of mistakes that web designers often commit leading to some unexpected and dramatic results. What are those web design mistakes that every designer should avoid to deliver a neat and clean and user-friendly website? Have a look: Insufficient Collaboration with Client Having an adequate and complete understanding of the client’s objective for developing website is of utmost importance. In the preliminary stage it is discussed with the client to understand his/her concept and what is expected from the website. Being a collaborative process it may loop in marketing team, content writer and developer. It’s time for the developer to discuss every point with every person involved to create robust and professional website. Committing the mistake of having insufficient discussion may result in disastrous outcome. Unaware of Target Audience Identifying target audience before creating the website is vital or else designing the right website as per expectations is next to impossible. Often designer avoid going so deep to understand this aspect. Conducting rigorous research work to define target audience is quite hectic and tiresome; hence it is often avoided by designers. But it is imperative, as when you know who the audience is you can strategize your work perfectly. Winding Up Task in Hurry Completing the task quickly cannot yield desired results. When the designer is under pressure to complete the task in limited or no time, chances are the result will be error-riddled. Offer sufficient time to the designer to understand, plan and implement things required. Give sufficient time to your designer after duly considering the amount of time it may take to complete the project. Losing Focus on Latest Trends Engrossed with own work is good but not at the cost of not updating yourself with the latest developments in the field. It may often cost you dearly. Maintaining the creativeness, the designer also needs to update themselves with the latest technology developments in the market. The thumb rule is keeping abreast with the latest market trends and start thinking in harmony with it. The designer needs to stimulate the ideas in sync with the paradigm shifts. It is a great way to craft some user-friendly and trendy websites. Slow Page Loading Speed In this fast-paced life users cannot wait few minutes to browse any website. It must load within seconds. Irrespective of the brilliant and highly functional design and useful information you are offering to your visitors, if the website takes time to load it cannot be successful. Designers must work in this direction to make it load within seconds. Developing Websites for Search Engines Although it is a fact that search engines crawl websites and improve its search ranking but it is humans who read it. Designing website keeping in view the search engines is fine but it should not be limited to search engines only. Make it 100% SEO friendly but without forgetting the users. Vague Call to Action The size of ‘call-to-action’ button plays a vital role in overall functioning of any website. It should be larger in size vis-à-vis rest of the content on webpage. Having a small call to action button may not be visible clearly to your visitors resulting in loss in business as your visitor wouldn’t be able to know what to do. While designing a call to action button, the designer must ensure that the button is large enough and clearly visible. Incorrect Placement of Call to Action Button Right placement of call to action button is also important. Correct placement can draw the eyes of the visitors and help them move further. Placing them above and below the fold is vital as these two places are most crucial. Absence of Relevant Images Images speak volumes about your business. It is more vocal and expressive than content. The images used should be clear and relevant to the description. The images that you plan to post should be checked for it clarity, relevancy and motivational value and also how it can play a role to engage customers. No Social Media Presence Power of social media is well known. This is how your customers will come to know more about your products and services. This is the platform that can build a community and become instrumental in your business growth. Presence of social media is mandatory these days. Not including this platform while website designing could be a major mistake. Designers may not identify these mistakes as it can be detected by a pair of sharp eyes. So, it is advisable for the designers to better keep a checklist ready to cross check while designing any website. It will test the website for different perspectives and make the website user friendly and robust, ready to hit the online market.
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