CRM software available in the market are upgrading at the speed of a space shuttle. They are advancing and reaching new limits every day with a single aim in mind: To make it easier to build and strengthen customer relationships. Recently, SugarCRM has expanded its horizons by introducing new features in their Winter ‘19 release. This update will supercharge the SugarCRM and Sugar CRM development companies. These features will supposedly make SugarCRM simple, easy to use, and will include some innovative tools which will help organizations to weave sound relationships with their customers. The highlighted features of this SugarCRM new update are as follows:
And SugarCRM is not alone in broadening the bandwidth of their CRM software. There are some plugins and extensions available, created by Sugar CRM development firms, for SugarCRM that help in expanding the functionality of your everyday CRM. These plugins make for great add-ons for every kind of industry. One such plugin is SurveyRocket. A smart survey plugin that works with Sugar as well as SuiteCRM. This plugin will let the user create unique surveys right from their CRM. It comes with advanced features like skip logic, net promoter score, real-time feedback, and analytical data. All of these functions combined will definitely affect the quality of your customer relationships. Moreover, with such advancements in the cyberspace, you can now access all the CRM functionalities right from your mobile phone using apps like TapCRM. This mobile app of SugarCRM gives freedom to users to work from anywhere and everywhere. Any Sugar CRM development company can help you create personalized plugins and add-ons which can create a huge impact when idealized properly. In a Nutshell… SugarCRM is going places with such updates and it’s taking its users along with. Stay tuned for more such updates on Sugar CRM development.
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People say that there are no job descriptions in a startup. Unfortunately, this ambiguity leads to the most common mistake founders make, i.e. trying to do everything on their own. It is quite understandable that you want things to be perfect, down to the smallest detail. And when it comes to your e-commerce website, this perfectionism becomes necessary. But there are different ways of achieving it, depending on your needs. A good example of this is a Magento based e-commerce platform. Magento offers both Open Source and enterprise versions. You can further get them developed by Magento developers that may be in-house or freelancer, individual or agency. What works best for one company may not work for the other. Therefore, you must be clear about your requirements to take an informed decision. Consider the following key factors before you hire a Magento developer: Degree of Customization: A web-store can be simple and minimalistic or feature rich with multiple pages. This will depend on your catalog, industry and the kind of user experience you wish to provide. This may be dependent on your target market and several other factors. The extent to which the site is customizable will determine the kind of skill set you need. However, we recommend that you opt for Magento development services as they are better suited to create a seamless user experience Complexity: Like customization, the complexity of the site will affect your choice of developer. A firm with a rich portfolio will be able to balance the site’s functionality and usability without making a compromise on either. This is necessary as the site should be easy to navigate for an average customer while providing all the filters and plugins that a user might need. More complexity also means that development needs more time. You can reduce this by having a dedicated team of developers. You can use the resources provided by a consultancy firm to achieve your development goals. Budget: The budget as a factor differs from the other factors on this list in the sense that it has a limiting effect on your web-store. Depending on your financial projections and available funds, you can come up with an average amount that you are willing to invest in the development of your e-commerce platform. But more importantly, you must give due importance to your long-term goals and whether your choice will work out for you in the long run. Imagine your website without the financial constraints and then determine how you can achieve that with the available funds. Scope: You can look at the above-mentioned exercise as an analysis of the scope of your business. It is crucial that your website meets your business needs. After sorting this out, you will need support and updates to ensure smooth operation. While freelancers only take the responsibility up to the time of delivery, a development firm will assist you over time as its interest lies in maintaining long-term relationships. This is even more important when you’re looking to scale your operations. You will need constant assistance from the developer. The entity that created the web-store is best suited for upgrading it as and when required. You need a site that matches your ambitions as a businessman. It is as they say, “a man’s reach should exceed his grasp.” Size: The size of your operation will also affect your preferences for development as it will require integrations with other tools such as ERPs. It will also decide whether you opt for the open source or the enterprise version of the software. These integrations need experts from different domains to work together, which is only possible when you’re working with a firm having a diverse portfolio. If you work with a firm from the beginning, you’ll have the flexibility to use their services as the size of your operation increases. Freelancers may not be able to assist you beyond a certain point and this may come to hinder your progress. Conclusion: Knowledge of the above-mentioned factors will give you important insights into the execution of your e-commerce store. Based on that, you can determine the kind of Magento development services you need to hire. Before you hire Magento developers, you may get in touch with them and discuss the relevant factors. This will give you a fair idea about the developer while bringing clarity to your analysis. There’s an old saying that goes, “measure twice, cut once”. The same is true for Magento store development. Before you began, you must be thorough with all the details that go into your website. Your site is your store and you must treat it that way. Every year Magento manages to handle over $100 billion of gross in merchandise volume. There is no doubt that Magento is one of the most popular eCommerce platforms trusted by thousands of merchants worldwide. As startups, SMEs, and large-scale corporations love this platform, Magento has a secured place among the top eCommerce platforms throughout the years. It presents a perfect blend of the digital and dynamic shopping experience to your customers. And to deliver this experience seamlessly to your customers, your e-store needs to be free of major technical blunders. However, it gets a bit tricky to handle a gigantic code web of any e-store. To help you out with this, we serving as a Magento 2 development services have enumerated the critical errors you might miss during the Magento eCommerce development of your store which is important to solve. Let’s have a look! 1) Improper Layered Navigation Layered navigation is generally a combination of different options available on a single web page. There are different categories displayed on a single page. This way, customers can select their choice of category landing on the web page of the products they need. Now, there might occur problems such as slow website, overlapped categories, and obscured images. It affects the user experience. Eventually, it makes you face low sale numbers in your data sheets. To escape such problems, you can use Ajax navigation for filtered results. You can even disable the crawling for such pages if you do not wish to rank them on google. 2) File Uploading When you want to upload a specific pack or files on your Magento store, what it looks like: Download the Magento pack, install with FTP, work! What it actually is like: You spent hours finalizing a right tool, downloading the right files and then few more hours uploading the same files with FTP. And imagine the frustration, when you find out that you missed an important file while uploading software files in Magento Admin. The simple solution to this mistake is to use ‘Magento Download’. It is much faster and suitable than FTP. 3) Irregular Backups This is one of the most critical issues to combat. Imagine that there is a system breach or a hacking issue on your website. You haven't backup your database which contains ‘N’ number of products or customers data. There are also chances that you might lose your new order data because of a sudden server issue. What happens next? You spend nights to try to recover the data, constant calling, never-ending hassles, and whatnot? To avoid such situations your ecommerce development services partner, need to conduct regular backups. Almost every Magento development company has these services involved in their maintenance plan. 4) Modification of Default Theme Your Magento e-store is up to date. The first and foremost thing to keep in mind is not to have any second thoughts regarding your theme choice. That theme modification process demands constant trial-and-error sessions. If you still feel a necessity to make your storefront unique, there is a better way to do it. Follow the below steps:
There are some instances where your modules function without an admin router. In such a case, remove the router. It is critical as it directly interferes with the behavior of modules. It may cause issues like failing to detect frontend page or redirection from HTTP to HTTPS. To escape other router issues, you need to ensure that you assign similar names for frontend and admin routers. 6) Update Security Patches We hear a buzz on the web regarding the Magento security issues. But does your developer keep your website updated with latest security releases? Magento regularly announces the security patches to enhance the security protocols for your e-store. Make sure that you refurbish your store security with the latest and required security releases. These updates integrate with the latest software releases. They released various security patches for Magento 2 version. Thus, it safeguards your e-store from spam ware and cyber-attacks. 7) Unnecessary Load on Memory Does your coding structure have the fetchAll() method? If yes then, there are chances that it might consume a major portion of memory and network bandwidth. To eliminate such issue, what you can do is code the fetch() method to retrieve rows from the database which help you achieve better results. Recapitulation of Thoughts To gain the enormous sum of success in eCommerce, it is important to use the eCommerce Development Platform the right way. If your website speed, design or flow is overwhelming you’re likely to experience a decline in your client base. Rather than digging into the plethora of bugs later, it is wise for any Magento 2 Development Service provider to solve such critical mistakes while your site is still in the development stage. This way, your e-store can generate revenue that is capable to make your business an industry leader. The key here is to use this eCommerce giant to its full extent with appropriate practices. In case you face any issues solving such issues you can get in touch with us here. The beauty of digital marketing is that the results are measurable. You can objectively measure which activities are paying off. Consequently, you’ll know which digital marketing tactics you should pursue, which ones you should drop and which you must you should prioritize. So, when you’re making your digital marketing strategies, you have all the data that you need available at your fingertips. Picking a Digital Marketing Services Company is a different matter altogether. There are new companies sprouting every day. Each one claims they can help you rank your website on Google. Well, there’s a limit to the number of sites that can rank for a keyword on the first page of a Google search. Besides, it is not just about ranking, you must rank for the right keywords. Otherwise, you might get a considerable amount of traffic but with few conversions happening. There are many factors that you need to analyze when you’re considering a Digital Marketing Services Company, particularly an SEO Service Provider. However, some of them outweigh the others. Let’s go through them briefly. Strategic Approach Coming back to site ranking, an established SEO Service Provider will know the best practices of SEO. He will also have experience in several critical areas such as keyword research and link building. Using this knowledge, they can predict, to a certain extent, what strategies would work for you. This keeps the process streamlined as opposed to a novice fiddling with the various metrics. You can assess the company’s approach by going through the case studies their case studies. You can also have a discussion with them and inquire about the key areas that you think are the most important. Analysis and Reports As discussed above, digital marketing has the advantage that it lets you analyze the results. You must ensure that the SEO Service Provider Gives you regular analysis and reports, quantifying the progress. This will enable you to keep track of the results by comparing it to the documented plans and determining whether the Digital Marketing Services Company is delivering on their promise. Buying Cycle Your aim should be to optimize your buying cycle. The actual sales process must be as short as possible. This will decrease the number of abandoned carts. You can further reduce cart abandonment by studying and optimizing the flow of control. Perhaps the most important metric of your success is the number of customers who come back to purchase your product. This is also partially dependent on their previous buying experience with you. Market Impact Once you have reached a desirable ranking for the relevant keywords, you need to maintain it. Having a good ranking isn’t just an incremental step, it is a significant achievement. This is because when you’re ranking high on search engines, you get more traffic. This, in turn, leads to a higher ranking. Hence, it can have a cumulative effect in the form of a multiplicative market impact. Cost Effective Did you know that SEO is one of the most cost-effective ways of marketing your business digitally? This is because the results obtained are purely organic, without any form of advertising or paid promotions. It is also one of the most important tactics to use. You should start implementing this at the earlier stages of your marketing process. Conclusion Jumping from one SEO Service Provider to another is not a desirable process. So, you should take every measure to avoid making a regrettable choice. You must analyze your business goals and figure out what your marketing needs are. Discuss them with the prospective companies and understand how they intend to achieve these. Your brand image will serve you in the long run. It is a small factor with a great impact, that can make or break your business. Don’t get overwhelmed by the number of choices. Filter out the companies that look promising- ask a friend, read suggestions, go through their portfolio. Then you can contact them and get a better understanding of how they operate. The final deciding factor, however, is the company’s work philosophy and clarity in communication. The top few companies will all be equally impressive. But this is a long-term relationship. So, you must choose the company that you feel comfortable with. A study by HubSpot says that 61% of marketers find SEO as their top inbound marketing priority. Other statistics shared by Search Engine Journal projects that marketers would spend $79 billion on SEO by 2020! One can say that SEO is the key mantra for web success. Although I am not stating that this is the only marketing tactic. If not SEO then there are various paid options on your hand such as Google paid ads, Facebook ads. But if you look at the eCommerce market, it’s getting tough to survive. And balancing your investments between marketing and other expenses would get pretty-tricky to handle. The solution is to make your organic presence powerful on the web first. Because the experimenting game doesn’t work in the first phrase for any business. You need a solid game changer that generates revenue for the coming quarters. Therefore, having Website SEO Services can maintain your high rankings, revenue, and leads month after month. Still not convinced? Here are the reasons that explain why Professional SEO Services matters for any eCommerce business. 1) Better Business Scope The Search Engine People’s study 2018 says that SEO leads have a close rate of 14.6%, compared to only 1.7% close rate for outbound leads such as print advertisements or any other form of search engine marketing! The reason is quite simple. Organic results are more trustworthy. The higher you rank in the search, the more conversions you would get. 2) It’s an Investment It’s a fact that SEO takes time to generate results. Probably some months depended on the project type. There is nothing like first page rankings overnight. But If you have hired quality Website SEO Services, you would soon start getting returns. When it comes to paid ads, they constantly need your efforts. But when you achieve your first page results, with some upfront efforts it would maintain your place in the race without any further investments. 3) It’s Cost Effective Unlike PPC, SEO doesn’t demand much costs. And if you are a startup, once your website goes live, appoint Website SEO Service experts. After some months of efforts, results would be on their way. You would get all the benefits of your previous marketing efforts. A best use case of getting fruitfull ROI. 4) It Boosts Branding Back in a day, it was difficult to compete with industry leaders. The advantage you get from the search engine marketing is that you can perform the market analysis and offer the quality products as per the industry demands. Good thing is that if you have a product which serves the customer needs, it will uplift your brand name in the market. 5) Gives you Right Kind of Audience A study by Smart Insights found that a website with 100 organic visitors tends to get an average of 3 conversions with a right set of audience. You can target the right kind of audience for your e-store with Professional SEO services. They implement strategies which serve you the right way. Hence, SEO itself proves that it helps your eCommerce business to streamline the buying cycle. And when you consider Website SEO services for your business, it is important to follow Google guidelines. Here, I have tried to explain certain aspects to help you get more aware of your eCommerce business and increase your the visibility on the web. Website Speed:
Migrate to HTTPS: HTTPS helps you to protect the customer’s information. Even Google Chrome indicates the ‘Not secure’ notifications for the HTTP website. Therefore, it is considered to migrate to HTTPS website, especially for eCommerce platform. 301 Redirect:Migrating your products pages to a new website? Does your website have Expired Product Pages? In such cases, 301 redirections can help. Redirect your old, expired, to be transferred pages with 301 redirects. It will pass all the SEO value to the new page. Structure URLs: Structure of your URLs is important. It helps your products pages to rank your pages high in the Google Search. A good example of well-structured URL: Category URL: abc.com/category Sub-category URL: abc.com/category/sub-category Navigation: Navigation is not only about rankings. It also helps the user to reach out to the specific products they are looking for. You can check out Amazon’s structure. They have an amazing navigation structure. Create Content: A Product specific content is a necessity. And while Google algorithms are constantly being fluctuated, it is important to create quality content with sufficient details. Write longer blog posts to attain organic ranks and its benefits. Buying Funnel: No matter which product or service, you offer, you need to create a sales funnel that impulse a user to buy. For example, you can write a blog post about “N benefits of X Product” blog that could help a visitor float in the right direction. And at the end to the sales page! Amazon ListingIf you have a product which can be listed on Amazon, make sure you do that. A study from Search Engine Journal states that 38% of eCommerce product searches starts on Amazon. Guest Content Not just a Guest post this time! Ask famous bloggers to review your services/products and include them on their website. It will give you more quality links and audience. In a Nutshell SEO for eCommerce is a crucial part. Generating organic visits to your website and converting them into sales is tough. But not impossible. And there is enough scope on the web to explore. From unique content ideas, link building techniques, internal linking structure to ecommerce SEO, a pull full of opportunities. You need to identify your strategy and follow the same to make the most out of your eCommerce store. This Blog is Originally Posted Here; Advanced Guide to E-commerce SEO 2019 |
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