Marketers bombard us with tons of adverts every day. Whether they are roads, bus stands, washrooms or theatres; every inch of space has some or other kind of advertisement. In fact, we have come to a stage where they no longer overwhelm us. We have a glimpse at them for few seconds and then look away. A similar scenario stands true for online space. Every website you visit, there are pop-ups. And somehow, we always tend to click on “No Thanks” But look at this from a website owner’s perspective. Isn’t it disappointing to witness visitors leave from your website? Of course, it is! And that is why you need to hire professionals who offer pay per click management services. Remember, if you use PPC adverts strategically and effectively; they are one of the best inbound marketing tactics. Through this blog, we will provide you with some tips to create PPC adverts that will get you clicks. So, here we go: 1. Make a Sales Copy That Rocks This is the first thing that any company offering PPC services does. You need to create an impeccable sales copy. Also, your sales copy should have the following aspects: a) Display the price Create an advert that displays the price. By doing so, you will attract genuine buyers. Add the price – whether with or without discount in the add. b) Use Call-to-Action Although very much in trend, call-to-action is a perfect way to tell your clients what they should do. By doing so, you will be able to lead your visitors to click on your advert. c) Give Them the Assurance If your customer is buying from you for the first time, you need to build the trust for your brand and give them the assurance that they are dealing with a trustworthy company. d) Have It, Flaunt It If your product has new features, make sure you write a crisp and short description about them in the advert. If you approach a good digital marketing company having quality writers, they would be able to provide a good description of your products and their features. 2. Track the Journey of Visitors PPC marketing involves experimentation at a lot of stages. Tools like Google Analytics of great help when you want to track the journey of your customers. 3. Be Competitive with Prices Speak with any company that offers expert SEO services and they will ask you to be competitive with your prices. Your prices should not be too high or low but just within the right range. 4. Make Buyers Feel Special You must make the customers feel like they have struck gold. Even if they have not. It would make the buyers feel like they saved money by buying from you. PPC marketing is nothing but a combination of conversion friendly design, marketing tactics and good offers. We hope the above mentioned PPC tactics will help you to generate good amount of leads. View original Source: https://www.biztechcs.com/blog/tips-create-ppc-adverts-people-click/
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Search Engine Optimization is another kind of programming. It does not involve typical coding structures, classes and objects. But it has its own syntax. It has its own methods & modules. It is the science of making sure how your product page or the website comes on top of the desired search to bring right audience.
SEO is not about stuffing keywords and having multiple product pages to spank up your rankings. Until and unless your web page features relevant keywords, mobile friendly interface and minimum security features across the website - your chances for desired results are none. To help you understand that, we as an SEO service provider, have come up with some fantastic SEO techniques for the year 2018. Are you ready? Here are 7 Advance SEO On-Page techniques for Better Ranking! 1. Write Longer Meta Descriptions Yes. You heard it right! Say goodbye to the short metadata! Google also rewrote a meta descriptions of some websites as the original metadata was short and not descriptive enough. 2. Work on Speed Loading As the first step, you need to examine the current speed of the website. Ensure that you use some of the tools that Google provides. PageSpeed Insights is one of the best websites that helps you to access your site’s loading speed. 3. Internal Linking is Must Internal Linking keeps your bounce rates low; which is very good for your SEO’s health. In my opinion, the best examples of well-linked online literature are Wikipedia and Copyblogger. 4. Use Keywords That Matter Yes, keywords are important. And yes, you need to use them in the right way. When you hire a company that offers digital marketing services, they hire SEO writers who work on your project and ensure that they use relevant keywords. 5. Optimize the Images A picture is not just worth a thousand words. It also attracts thousands of visitors if optimized in the right way. Start optimizing blog images for on page SEO. Make sure you keep the size of image files light so that they load faster. 6. Check SEO Responsiveness With Google’s announcement of mobile friendliness as one of the major ranking factors, all the brands are making their websites mobile friendly. 7. Structured Data and Schema Markup Last but not the least, “Structured Data and Schema Markup” are one of the most buzzing topics in SEO. To elaborate, there are 3 major parts to a website. Namely - Text, Markup and Structured Data. Follow the above-mentioned SEO tips in 2018 and you are sure to rank well and high! View Original Source: https://www.biztechcs.com/blog/advanced-seo-techniques-2018/ |
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