User engagement refers to the way a user browse through your digital property. Generally, they passively browse it, find out any information or make a purchase. And every interaction point needs to be pleasant for users. Because if it’s not pleasant for users, you would surely find your website lagging behind in search results. Because search algorithms will favor your website only if users find it relevant and stay on it for a longer period of time. The algorithms will find another website with good user engagement and replace it with yours in SERPs. And a good digital marketing services company can guide through the web of these algorithms. And in case, you want to understand SEO & digital marketing, let’s see how a digital marketing services company or you can improve your rankings through customer engagement. Engage Users When you present a piece of content which is interactive, it will create a lasting impression of your brand on your customers. Because it is easy for people to grasp information visually through various video, and audio and other forms of content. A proper SEO services company will help you to strategize, create and present your content it in different interactive ways. Therefore, play around with different content forms in order to see how which has the most engagement rate & strategize further. Mobile First According to unbounce study, if your website is too slow, a potential user is unlikely to make a purchase. Instead, 25% of them would find a faster competitor website. Additionally, it is important that your website loads fast on mobile as well as desktop. Customers would stay longer which would directly affect your customer engagement rate. Get Rid of Technical SEO Errors Technical SEO of your website should be up to the mark. It is not an ideal scenario if you have a number of unsolved technical SEO errors. For example, if there is a 404 error on any of your page, and if that page is ranking on any of the keywords, it would increase 404 errors in the webmaster. And if you do not bother to publish an updated piece on its place, your traffic and money would go down the drain. Clean Navigation When a user comes to your website, it is important that users do not struggle in order to perform simple actions on your website. For example, give a simple task to be done on your website to your friends or any family member. If they find it hard, then it’s an alarming thing. You definitely need to improve the navigation of your website. And Internal linking can help you a lot in this. Free Knowledge It is important to educate your users. Users love it when they find something value addition and informative content on any website. They always want to make an informed decision. It is important to share your knowledge of the industry with your users in order to create a positive image. And this overall shows your ability to serve them. When you create something which is useful for users, it helps your target audience to do their jobs better. Believe me, they would love your site! Site Search People usually would want to search for what they came for, instead of mindlessly going through the pages of the website. If they are not able to find it, they would leave and find it somewhere else. A well-placed on-site search option allows users to search the available content on your website and navigate seamlessly through your website. It would even help you while writing new content for your website. CTAs are Necessary CTAs are an effective aspect in order to increase your leads and sales. And apart from having them on the website, it is important to place them in the right place. For example, after describing all your services and products it is always the right time to remind your customers that they can contact you in order to leverage any required services. Chat with Them People love it when they get to interact in real time. They would feel more comfortable when you give them an opportunity to ask questions to expert personnel. Even if they seem confused they would ask you again to make sure they are going in business with industry experts. Email Them When you hire an SEO services company to keep your Google rankings high, it is important to stay connected with the leads coming in. And emails are an effective way of getting there. You can always deliver your newly launched value-adding content with them. You can even launch a new subscribe box in order to increase the daily readers on your site. Wrapping up In order to acquire new customers via SEO or digital marketing services, make sure that the users landing on your site are getting the best possible experience. A proper digital marketing services company will have an idea about UI/UX as well to help you provide the best experience. It has many pieces which work together as a whole in order to make your business a success. User engagement & experience is one of them. Work on it and success will follow your path.
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Too many people have great ideas. But not all great ideas turn into successful businesses. Or even get off the ground. One of the most common business ideas that people have these days is starting an e-commerce business. It can go both ways depending on how well you plan and execute the idea. But there is no sure shot formula that works. There are, of course, things that you should and shouldn’t do if you want a successful business. Let's explore both: Do’s
So, understanding your audience should be your priority.
Don’ts
This is not a definitive guide but these are some definitive pointers that you can look at so that you don’t get overwhelmed in the magnanimity of starting your business. It isn’t easy for sure, but if you take careful, well-planned steps then it should help lessen your worries slightly. Major software updates are the norm now. While we look forward to upgrades in our smartphone operating systems, entrepreneurs in the e-commerce industry look forward to ecommerce platforms updates. A platform that frequently updates its features can truly last in the industry. And one such platform is Odoo. In our post, we are going to explore Odoo’s most awaited update: Odoo 13. Last year, we saw Odoo 12; it came with a host of updates and new features. To mention a few:
The next Odoo update, Odoo 13 is not too far off in the future. Odoo is set to announce this update at their Odoo Experience event that is to happen in October. It is an event that goes on for 2-3 days where they launch the new and improved functionalities. Additionally, It becomes a hands-on experience for Odoo developers that attend the event. Let’s see what Odoo users are expecting from the coming Odoo 13 update:
Odoo 13 is sweetening the deal by making all the old features better with the addition of these new ones. What will remain to see is how the entrepreneurs who use Odoo adopt these features & leverage their functionality. Considering that e-commerce businesses are global, it would also be interesting to see how Odoo optimizes these high data consuming features for markets that don’t have high-speed internet. The world, after all, is not all developed, but people all over the world tend to buy and sell things. For a platform that mainly boasts of its themes, apps and customization capacity, Odoo has indeed come a long way in realizing its customers’ needs. If you are an entrepreneur who uses Odoo for their online store, make sure to upgrade when the new version is available for smoother functionality as well as newer features. If you have any questions regarding Odoo development or Odoo customizations, you can contact us here, or comment with your question on this post. We will try to reply to you to the best of our abilities. SugarCRM is a household name in the CRM industry. It is popular for secure, consistent operations. But in a market that is as competitive as the CRM industry, it’s important for them to constantly update & grow its product’s horizons. The thing about the technology industry is that it is extremely fast-paced and wide. Companies start and end operations every day. Another common thing to happen is mergers and acquisitions. This year SugarCRM is on a roll to acquire a bunch of software companies. About two months ago, they bought an email integration tool, Collabspot. This tool integrates your preferred email providers to your CRM. Their latest acquisition, however, is the one we are going to focus on in this article. Last week, SugarCRM made a game-changing move by buying Salesfusion, a marketing automation solutions provider. SugarCRM hopes to “streamline campaign management, drive personalized engagement, improve conversion and transform customer experience throughout the customer journey,” says Craig Charlton, the CEO of SugarCRM. He added further that the software seeks to enable marketing and sales people to “take action on customer insights and focus on high-impact value-added offerings.” Logan Henderson, the CEO of Salesfusion added to this vision by saying that both the firms believed that “the next wave of innovation in B2B is sharply focused on the customer experience.” To understand this merger, let’s see what Salesfusion brings to the table:
This merger is set to make life easier for marketers and sales professionals giving them everything on a unified platform. With Collabspot and Salesfusion, SugarCRM is building its dream team which will directly affect its position in the market. And as SugarCRM CEO Craig Charlton states that was just the beginning of many more game-changing announcements that would dramatically transform their company for employees, customers, partners, and the industry. So, if you are a SugarCRM user be ready to get some innovative changes this year. A little bit about us:Biztech is an IT consultation and service provider specializing in SugarCRM customization and custom CRM development. We have over 100 satisfied SugarCRM customers where we helped them enhance Sugar’s features and functionalities to match their business requirements. And as a certified SugarCRM ISV partner, we look forward to taking these newly acquired tools to the next level to give our customers a better experience and boost their businesses to greater heights. Looking for a suitable SugarCRM customization partner? Contact us here & we will make sure your SugarCRM is up-to-date with the latest technology. The internet of things is not a new concept anymore. What began as asking the weather for the day has quickly evolved into asking digital assistants to perform a string of connected tasks. These connected tasks called routines set off one action after the other. For example, once you turn off your alarm, the next action is set into motion to open your curtains, play your morning playlist, and turn on your coffee maker. This happens because of the Internet of things. The Internet is in the every day things: smart blinds, smart plugs, and your digital assistant’s integration with music services. According to Gartner, there will be around 20 billion “connected things” by 2020. Similarly, Industrial IoT Solutions streamline the operations carried out in the factories by connecting all the machines with the internet. They take the daily taxing, time-consuming, repetitive tasks and automates them. The automation saves a lot of time, resources and reduces the risk of human error. Let’s explore the internet functions in the automotive industry. Reasons why IIoT is required in the Automotive Industry:
Vehicle manufacturing generally happens in two parts, manufacturing of parts and then the assembly of the vehicle. And both the processes need to be precise. An error of a centimeter would render a part useless. But then the industrial internet of things is not called the fourth wave of the industrial revolution for no reason. Bird’s Eye View: IIoT solutions show a bird’s eye view of everything. Once equipped in your business, it can also predict the long-term issues your products may face. An intelligent tool can calculate the longevity of the vehicle making hardware that you are using. IIot solutions will also take care of efficiency. With the help of the right sensors on machines, you can build robotic arms that can carefully carry parts of vehicles from point A to B or assemble the vehicles. Software Updates: Industrial IoT solutions help you cut down on errors this way. Machines enabled with IIoT can also work round the clock and can be upgraded by software updates. Predictive Asset Tracking: IIoT also gives the ability to check up on the health of the machines itself. Generally, in an automobile manufacturing factory, production stops every month to conduct maintenance. With predictive asset tracking, the machine will be able to alert the support staff whenever it requires maintenance. This means production doesn’t need to stop until it is actually necessary. It means that the sales target is easier to achieve and the industry can fulfill customer demand effectively. Similarly, you can configure asset tracking into the vehicles themselves. A vehicle that alerts the user about services, or feature breakdowns, could potentially avoid road accidents and help keep people safe. Industrial IoT solutions are a boon to large factories. They can help make a safer and efficient work environment. Of course, in an industry like the automobile, it also helps move things along faster, just constantly churning out profits. 25% of the automobile industry has already implemented IoT solutions and are going to increase their R&D budget to 27% in lieu of the 19% that they spend today. This industry is leading the IIoT implementation among other ones that also use heavy machinery. In the end… I would like to emphasize the importance of the fact that technology moves forward every day. Adding IIoT to your machines prepares them for a future of innovation, and gives you the benefits before the rest of the industry joins the club. It secures your business from falling behind. If you are looking to integrate your machinery with IIoT, Biztech can help you with that. Contact us here for further inquiries. P.S. Stay tuned to know how IIoT is enhancing the driving experience. |
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