Website designing requires lot of creativity and following a set of predefined guidelines. The designer has to undergo a number of phases carefully as a single mistake can prove to be extremely costly at times. Working under the pressure to address the expectations of their clients and designing the website for extremely impatient visitors can often be difficult for the designer to handle. Under these circumstances they are tend to make mistakes and often silly ones. You might have seen some errors that go live on the websites. There is a list of mistakes that web designers often commit leading to some unexpected and dramatic results. What are those web design mistakes that every designer should avoid to deliver a neat and clean and user-friendly website? Have a look: Insufficient Collaboration with Client Having an adequate and complete understanding of the client’s objective for developing website is of utmost importance. In the preliminary stage it is discussed with the client to understand his/her concept and what is expected from the website. Being a collaborative process it may loop in marketing team, content writer and developer. It’s time for the developer to discuss every point with every person involved to create robust and professional website. Committing the mistake of having insufficient discussion may result in disastrous outcome. Unaware of Target Audience Identifying target audience before creating the website is vital or else designing the right website as per expectations is next to impossible. Often designer avoid going so deep to understand this aspect. Conducting rigorous research work to define target audience is quite hectic and tiresome; hence it is often avoided by designers. But it is imperative, as when you know who the audience is you can strategize your work perfectly. Winding Up Task in Hurry Completing the task quickly cannot yield desired results. When the designer is under pressure to complete the task in limited or no time, chances are the result will be error-riddled. Offer sufficient time to the designer to understand, plan and implement things required. Give sufficient time to your designer after duly considering the amount of time it may take to complete the project. Losing Focus on Latest Trends Engrossed with own work is good but not at the cost of not updating yourself with the latest developments in the field. It may often cost you dearly. Maintaining the creativeness, the designer also needs to update themselves with the latest technology developments in the market. The thumb rule is keeping abreast with the latest market trends and start thinking in harmony with it. The designer needs to stimulate the ideas in sync with the paradigm shifts. It is a great way to craft some user-friendly and trendy websites. Slow Page Loading Speed In this fast-paced life users cannot wait few minutes to browse any website. It must load within seconds. Irrespective of the brilliant and highly functional design and useful information you are offering to your visitors, if the website takes time to load it cannot be successful. Designers must work in this direction to make it load within seconds. Developing Websites for Search Engines Although it is a fact that search engines crawl websites and improve its search ranking but it is humans who read it. Designing website keeping in view the search engines is fine but it should not be limited to search engines only. Make it 100% SEO friendly but without forgetting the users. Vague Call to Action The size of ‘call-to-action’ button plays a vital role in overall functioning of any website. It should be larger in size vis-à-vis rest of the content on webpage. Having a small call to action button may not be visible clearly to your visitors resulting in loss in business as your visitor wouldn’t be able to know what to do. While designing a call to action button, the designer must ensure that the button is large enough and clearly visible. Incorrect Placement of Call to Action Button Right placement of call to action button is also important. Correct placement can draw the eyes of the visitors and help them move further. Placing them above and below the fold is vital as these two places are most crucial. Absence of Relevant Images Images speak volumes about your business. It is more vocal and expressive than content. The images used should be clear and relevant to the description. The images that you plan to post should be checked for it clarity, relevancy and motivational value and also how it can play a role to engage customers. No Social Media Presence Power of social media is well known. This is how your customers will come to know more about your products and services. This is the platform that can build a community and become instrumental in your business growth. Presence of social media is mandatory these days. Not including this platform while website designing could be a major mistake. Designers may not identify these mistakes as it can be detected by a pair of sharp eyes. So, it is advisable for the designers to better keep a checklist ready to cross check while designing any website. It will test the website for different perspectives and make the website user friendly and robust, ready to hit the online market.
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As dot com technology has influenced the globe marketplace; it has also offered a great platform to several aspiring entrepreneurs. These days having a brilliant and offbeat idea with a PC and a small capital is all that can become your initial tools to venture into the world of e-commerce. This has been deployed by many internet based companies that have enjoyed a huge success. People prefer to shop online, as it is easily accessible with wide range of varieties that can easily be available over the Internet and also offer home delivery as a bonus. In addition, these e-commerce companies also offer several payment options like cash on delivery, free shipping and also comfortable return policies in case the customer is unhappy with the product.
India has its own share of contribution to the e-commerce industry. Have a look at the most influential e-commerce companies headquartered in India that provides most concrete e-commerce solutions, manifesting strong privacy and security policies. Flipkart Website: (www.flipkart.com) Headquartered in Bangalore, Flipkart is one of the most popular and successful Indian e-commerce companies. Sachin Bansal and Binny Bansal established this company in 2007. Initially this company was founded to sell books online, but it diversified its product range and included electronic goods and a variety of other products. It is open to multiple payment mode like debit card, credit card, cash on delivery, e-gift voucher etc. The decision of offering facility of cash-on-delivery proved to be a great revenue booster as other payment options are not that popular in India. Snapdeal Website: (www.snapdeal.com) It is a leading online shopping platform, headquartered in New Delhi, India. It sells various products from categories like apparels, mobiles, fashion accessories, electronics, footwear, home and kitchen, kids, sports, books; and also services like restaurants, entertainment, spas etc. The company was floated in February 2010 by Kunal Bahl – a Wharton Graduate and Rohit Bansal - alumnus of IIT Delhi. This website offer discounted deals with collaboration with local merchants. Myntra Website: (www.myntra.com) Initiated by Mukesh Bansal, Vineet Saxena and Ashutosh Lawania in February 2007, same year as that of Flipkart, this is also one of the most sought after online e-commerce website. All the three founders have been IIT graduates, and have had strong experience of working with startups. Headquartered in Bangalore, the company got funded by several VC firm like IndoUS, Accel Partners and IDG. Primarily focused on fashion and lifestyle products, this retailer platform ventured into the business of personalization of products, but expanded to create several regional offices in Chennai, New Delhi, and Mumbai. Infibeam Website: (www.infibeam.com) It is an internet and e-commerce site offering online retailing marketplace. The company was founded by Vishal Mehta in 2007 who is a MIT Sloan and Cornell alumnus. This website offers books, electronics and lifestyle products. Having a catalogue of 1.2 crore products, it also won the acclamation of amongst “Top 5 Digital Brands” in the e-commerce category. It has the credit of launching India’s first e-book reader under its belt. Dealsandyou Website: (www.dealsandyou.com) It’s a deals website. It helps find the best deal in Indian shopping. Founded in 2010, this e-commerce site provides offers for any one for local service deals on mobile, buffet restaurant, watches, spas and more. It offers discount up to 90%. Such type of shopping is a great experience for the consumers as they get the products and services in discounted cost and the businesses get customers easily. Homeshop18 Website: (www.homeshop18.com) It is an online and on-air retail and distribution initiative of Network 18 Group. Headquartered in Noida, this company was launched in April, 2008 to own India's first 24-hour Home Shopping TV channel, where anchors demonstrated the products on sale live. This initiative of having television channel to market the products, proved to be successful in establishing a foothold in Indian retail due to strong television penetration. This site is equipped with products like wide range of appliances, mobile, laptops, camera, gifts, apparels etc. Yebhi.com Website: (www.yebhi.com) This online retail portal was founded in 2009 by Danish Ahmed and Manmohan Agrawal with headquarters in Gurgaon. It sells a range of products including footwear, clothing, mobiles, electronics and jewelry. Known to be a fashion, lifestyle and electronic retailer, it was initially floated as BigShoeBazaar.com, with a registered customer base of nearly 1.5 million people. Naaptol Website: (www.naaptol.com) Headquartered in Mumbai, Naaptol is a home shopping company selling range of products in categories like apparels, consumer electronics, mobile phones, home furnishing, kitchen appliances etc. Founded by Manu Agrawal, an IIT Kanpur alumnus in January 2008, it was initially established as a price comparison service and product research marketplace. The site features products like mobiles, tablets, home appliances, camera and many more of all the top brands at discounted rates. ShopClues Website – (www.shopclues.com) It is yet another growing online retail website, founded by Sandeep Agarwal, an alumnus of Washington University, and Sanjay Sethi, formal Global Product Head of eBay, in November 2011. It is a growing e-commerce marketplace acting as a platform between buyer and seller. It sells products of more than 12,000 merchants and have a product range of 2,00,000 with over 42 million visitors every year. It accepts payment methods like Net Banking, Credit cards, Debit cards, and Cash Cards. Caratlane Website: (www.caratlane.com) This website is the first online jewelry store in India with a complete range of diamond jewelry designs to offer. Having to offer more than 1,40,000 loose diamonds, and nearly 1000 ready to buy diamond jewelry online that includes pendants, diamond rings, earrings, bangles, bracelets, and gold coins for all budgets and occasions. Validated with BIS hallmarking and certified from international labs like GIA, AGS, IGI, and HRD, the website offers up to 25 percent discount in prices. A great place to pick your favorite jewelry! Most of above e-commerce companies also provide easy payment options including convenient 6 or 12-month EMIs, so that their customers can enjoy ensured delivery anywhere in India. There could be many more online retailers functioning over the internet, but above stated are some of the most popular and widely shopped e-commerce sites. You can add to the list if you have some other names, which this list has missed out! eCommerce – The current e-shopping trend, and WordPress – The absolute blogging solution are the two biggest platforms retaining top slot in the online media. Why are they so much popular? What makes them the ultimate web solution for online stores having strong and powerful Content Management System? Well, the answers to these questions are hidden in the number of features they offer. Online shoppers and bloggers are the most active internet users, for whom the internet is full of endless opportunities.
By integrating eCommerce platform with WordPress, you can get a highly effective web solution packed with myriads of features of eCommerce platform as well as WordPress CMS. Any eCommerce website needs a CMS for adding and modifying the content of the product present in the eCommerce website. Using CMS, managing content becomes simple and accurate with the changing trend of eCommerce website. WordPress CMS is so flexible that it can adapt with the exponential growth of eCommerce industry. Let us check what this integration of eCommerce solution with WordPress CMS has to offer. Benefits of eCommerce WordPress Integration Content Management System Content Management System for any eCommerce website is very crucial as “Content is the King”. Without content, excellent products, attractive website design, bumper deals and discount have no value at all. eCommerce website needs content to present their products and spread awareness about the latest updates, which establishes the significance of CMS system in any eCommerce website. Software companies offering WordPress web development service have in-depth knowledge about the current trends and so they include latest features and functionalities into the web solution to meet challenging business requirements. Dynamic Content Dynamic content i.e. adding fresh content regularly is the crucial necessity for web solution to sustain in the competition. Online store with old products and outdated content are not be crawled by search engines hence it cannot acquire top rank for shopaholics to view. It shows the importance of adding fresh stock regularly to add or modify the product related content frequently for better SER. Dynamic content also helps your online store gain good visibility in the search results of popular search engines. It helps website acquire desired website ranking. Website Design The best way to attract more customers towards your website is by displaying products in enticing manner. This can be done by adding product sliders, videos, custom search option, deals and discount area etc. Invite and engage more customers by making the store design attractive. Give your customers a delightful shopping experience through your online store and observe the exponential growth in profit margins. By integrating WordPress CMS with eCommerce website, you can offer your customers the web solution, which is simply reliable having eCommerce as well CMS features and make their shopping experience unforgettable. Leaders are born, not made! Do you believe in it? It’s an ongoing debate for ages, but truth is – it depends how you want to accept it. I believe everyone is born with the capacity to be great! The only thing is identifying it and working in that line to make it happen. Of course, there is a lot of luck but this alone cannot make a leader. Your luck is destine, not your efforts and passion, it’s in your hand how you use it.
Transforming ideas into life is what separates the dreamers from the entrepreneurs. When money is tight, things are not moving the way you have expected, it’s easy to give up. Take a breath, calm down, and remember the leader you are and would like to become. Let’s have a quick insight on some key qualities that every good leader possesses! Honesty Whatever high ethical values you hold yourself for, when you are accountable for a team, it’s necessary to raise the bar even higher. Your team and business are the reflection of yourself, and making ethical and honest behavior a core value can help your team follow the suit. Try to jot down a list of values and beliefs that both you and your crew represent, and hang this in your office. Encourage a healthy and enthusiastic interoffice lifestyle, and inspire your band to live up to these standards. Emphasizing these standards, and manifesting them yourself, you will transform the office environment into a friendly and productive workspace. Communication What you want to achieve may seem clear in your mind, explaining it to someone else could often be tough. If you are facing problem in explaining things to others, then you may want to focus on brushing up your communication skills. Ability to clearly convey what you want done is very important. Training entrants and developing a productive work environment depends on effective lines of communication. An open door policy and making yourself available to communicate is vital. It helps your our team learn to trust and depend on you. Task Delegation Delegating tasks to the right people and departments is one of the most imperative skills you can have as your business grows. The key to right delegation is ascertaining the strengths of your team, and capitalizing on them. It will make their tasks more enjoyable, they will likely put more efforts and thought behind it. It will display your trust on them and it will also free up your time to devote on the higher level tasks. Spice of Humor Having courage to laugh at the mistakes instead of crying is often required. If you can learn to find the humor in the struggles, you can convert your work environment happier and healthier. Crack jokes with your people and encourage personal discussions of trips and short breaks. It’ll keep productivity levels high and morale higher. It breaks the ice and instantly makes the working simpler. Confidence There are times when the future of your brand is unpredictable and things aren’t going as per plan. This is the time when you must keep up your confidence level, and assure all that setbacks are obvious and the important thing is to concentrate on the larger picture. Being the leader, by remaining confident and calm, help keep the team have the same feeling. It will keep everyone working and moving forward. Commitment There is no bigger motivation for the team than watching the boss working with other staff members. Displaying hard work on every level manifests your commitment to the brand and your role. It will not only earn the respect of your team, but will also inculcate hardworking energy among your team. Showing your commitment to work at hand and to your promises is necessary. It will help you emerge as a fair leader. Once you have earned the respect of your staff, they are likely to deliver the best quality work possible. Creativity All decisions may not always be clear-cut. You may be compelled to deviate from your set course and make a gut decision. Here your creativity will work for you. Your team will look to you for guidance under these circumstances and you may have to make a quick decision. Being a leader, it’s necessary to learn to think outside the box and to select which of two bad choices is the best choice. Give some thought to it, instead of choosing immediately. You can even turn to your team for guidance and suggestions. Positive Attitude Keeping the team motivated towards the continued success while keeping the energy level high is of essence. It may mean snacks, coffee, constructive advice, or even just quick refreshment in the office. Keep the office mood in sync with the productivity and playfulness. If your staff members are feeling happy and upbeat, surely they won’t mind staying that extra hour to complete a project, or contributing their best efforts to the brand. Intuition Exploring uncharted waters may not have any roadmap what to do. Everything is uncertain and pressure is high. That is where your natural intuition comes into picture. Your team will look to you for guidance. Reaching out to your mentors for advice and drawing on past experience can be useful. It will be entirely your own discretion to decide and you may need to depend on your gut instinct for answers. Trusting yourself is as important as your team learning to trust you. Inspiration Developing an enterprise often requires a bit of forecasting. Especially in the initial stages of a startup, inspiring your team to see the vision of the successes in store is crucial. Inspiring your team is great for concentrating on the future goals. When you are all swamped in work, morale is low, and energy levels are diminishing, realize that everyone needs a break. Appreciate and acknowledge the work that each one of the team member has contributed. You need to keep spirits up, and that starts with an honest appreciation for the hard work. These are some of the widely witnessed leadership skills that any great leader would posses helping its team to perform the best under all circumstances. So, hone a few and watch the results! Linkedin is one of the popular professionally driven social networking platforms with millions of professionals online, from all strata of worldwide industries. They all talk about business by creating profiles and developing connections to nurture real work professional relationship. This platform is also hub to some great Indian Influencers who have already carved a niche in the global business ecosystem. Let’s have an insight on which all these Indian influencers are! Anant Gupta – CEO of HCL Wearing many hats, Anant Gupta, President and CEO of HCL, has been a great strategist and operational leader of HCL. His engagement with HCL, since its nascent time, has made him a strong pillar of this company. Born in Delhi, Anant obtained B.Sc (Honors) in Physics and M.Sc in Engineering from Liverpool University, UK. Having authored “The Blackbook on the Remote Infrastructure Management (RIM) - Demystifying the third ‘wave’ of Outsourcing”, he is also a founder member of NASSCOMs’ RIM Forum. He is a great incubator for new approach to Application Management and Digital System Integration for strategic development of apps. He serves as Trustee of HCLT Foundation, and have earned “2014 Women’s Empowerment Principles (WEPs) Leadership Award – 7 Principles" for his efforts to empower women employees. Ram Charan – Global Advisor, Author & Speaker Having 35 years of working with top firms and CEO, Ram Charan is known to simplify complexity of business processing and device real world solutions. Having penned 15 books on business, like “Leaders At All Levels”, “Boards At Work”, “Know How and Execution” and many more, Ram Charan has earned many laurels like, Thinkers 50, Global Indian of 2010 by The Economic Times of India etc. He has been elected as a Fellow of the National Academy of Human Resources and has also served boards of Tyco Electronics, Austin Industries, Fischer and Porter, Hindalco, Emaar. He nurtured many CEOs through in-house executive education programs. Narendra Modi – Prime Minister of India PM of India – Narendra Modi has made a mark in both domestic and global platform for being elected as the CM of Gujarat for record 4 consecutive term. Coming from a very poor family, Narendra Modi, learnt the value of hard work and sufferings of common man. He has been serving the nations from a very young age that made him a ‘people’s leader’. He’s a perfect example of courage, conviction and courage; good governance. He is known to be the most tech-savvy leader of India, reaching out common man through social networking to bring changes in their lives. His approach towards reaching people has brought a huge paradigm shift in approaching people leveraging technology. This has initiated a new era of modern political approach to rejuvenate Indian politics. Kris Gopalakrishnan – Co Founder of Infosys Having served as the co-founder and MD of Infosys, Kris has been a technology evangelist and has been voted as the Top CEO in IT category in Institutional Investor's inaugural ranking of Asia's Top Executives and winner of Asian Corporate Director Recognition Awards in 2011 by Corporate Governance Asia. Having earned his Master’s degree in computer science and physics from the IIT Madras, he bagged Padma Bhushan and has served as the board member of IIM Bangalore, IIT Chennai. He served as International Advisory Boards of China Europe International Business School and New York Academy of Sciences. He has been elected President of Confederation of Indian Industry and also served as the co-chairman of the World Economic Forum. The laurels are countless! Deep Nishar – Production Head, Linkedin Having served Linkedin as Vice President of Product, Deep Nishar, obtained his Bachelors in Technology with honors from IIT Kharakpur and Masters in Business Administration from Harvard Business School where he was honored as Baker Scholar. He also earned M. Sc in Electrical Engineering from University of Illinois. Co-author of eight patents, Deep has also worked in Google where he established mobile business beginning and won Google Foundation Award. He has been instrumental in mentoring the start ups from growth to acquisition. He is currently serving Auction as Advisory and is also on board of internet firms like Opower and TripAdvisor. Multifarious contributions! Deepak Chopra – Author, Public Speaker Spiritual guru, an India born American author and speaker, Deepak Chopra has been one of the most influential alternative medicine advocate and supporter of different popular forms of spirituality. Also known as “controversial New-Age guru”, Deepak penned 75 books with 21 of them became the bestsellers. He founded The Chopra Foundation for mind/body healing. In addition, he also co-founded The Chopra Center for Wellbeing with his colleague David Simon to help people obtain emotional freedom, physical healing and greater states of consciousness. His approach towards harmonizing mind, body and soul has been unique, which distinct him from other spiritual gurus. Dharmesh Shah – Founder/CEO of HubSpot He is the co-founder and CTO of HubSpot, which is instrumental in offering inbound marketing tools and software to attract and convert customers. Dharmesh has co-authored “Inbound Marketing: Get Found Using Google, Social Media and Blog”, which was translated in top 8 different languages. He also owns OnStarups.com, having 290,000 community members that mentor startups. He has BS degree in Computer Science and MS in Management of Technology from UAB and MIT respectively under his belt. His innovative ideology and approach towards inbound marketing earned him the name as one of the most influential Indian in online ecosystem. Kiran Mazumdar Shaw – CMD of Biocon She has been named amongst TIME magazine’s 100 Most Influential People across the world and also 10 Most Powerful Women CEOs by Economic Times in 2012. Kiran earned the laurel of being the most influential bio-businesspersons outside Europe and USA declared by Nature Biotechnology. Having built Biocon, which is an innovative bio-pharma company, she earned countless laurels and has been blessed with several national and international awards. It includes Padma Bhushan and Padmashri awards in 2005 and 1989 respectively. She is also the Chairperson of Karnatakas’s Vision Group on Biotechnology and Honorary Counsel of Ireland in Bangalore. Her offbeat perception earned her the most influential place in Indian stage. Ajay Banga – President and CEO at MarterCard Having begun his career in Nestle, India, Ajay took assignments spanning from sales, marketing to general overall management. He earned a B.A. degree in Economics from Delhi University and an alumnus of IIM, Ahmedabad, he also worked as CEO of Citigroup Asia Pacific and was accountable for overall business in the region. Later he joined MasterCard as the member of board of directors. Currently serving as member of the Board of Overseas of the Weill Cornell Medical College, he is also the member of The Economic Club of New York, International Advisory Board of the Moscow School of Management. Having a great wealth of exposure, he has served Board of Directors of Kraft Foods too. All these accomplishments made him one of top Indian influencers. Vivek Wadhwa – Researcher, Writer and Entrepreneur Vice President of Innovation and Research at Singularity University; Director of Research at the Center for Entrepreneurship and Research Commercialization at Pratt School and Engineering and many more, Vivek Wadhwas’ authored a book ”The Immigrant Exodus: Why America Is Losing the Global Race to Capture Entrepreneurial Talent” which was declared as the book of the year 2012 by The Economist. Advisor to several governments; he mentored entrepreneurs and he has been featured in number of publications like The Washington Post, Wall Street Journal to name a few. Ajay found two software companies also prior to joining academia. His excellent understanding in multiple sphere of academia helped him become one of the influencers of India. Above stated is the concise list of Indian influencers that have given the worldwide economy and business a new perception. Most of these influencers come from modest background but their exceptional vista of future and focused approach towards their respective goals led them where they’re today! It gives hope to the millennials for pushing their limits and reaching their goals. Be focused and explore your limits! |
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