Earlier, the internet was not a place one naturally navigated to, to find things or to shop. So, billboards, magazines, radio, and television were the only mediums used to advertise. Sports games would have huge billboard ads, movies would have ads in magazines & radio etc. But over the last two decades now, we have had the internet. The Internet has changed how we market our products and services. It has created numerous jobs that are specific to each and every little part of marketing digitally. Online marketing reaches every internet connected device. The best thing about digital marketing is the myriad types of feedback you can get. You can know demographic based requirements, interests and sales conversions. You can see what kind of advertisements convert to sales, what type of content a particular demographic consumes and therefore where to target your ads etc. However, as a business owner you have a lot to do and studying marketing analytics might take up a majority of your time as you might not be an expert in that. This is where digital marketing service providers come in. Their job is to come up with digital marketing strategies that work for your business. There are too many digital marketing service providers in the market and it can be overwhelming to choose the right one. All of them offer multiple, often similar-sounding services and that makes it confusing. It is a rather expensive investment to make, both in terms of finances and your brand image. So, here are a few tips to weed out the substandard digital marketing service provides and some key indicators of genuine ones. Things to avoid:
Here are a few indicators of decent digital marketing service providers:
Choosing the online marketing strategies for your business can be a really daunting task, so you should make sure that you keep these indicators in mind when hiring a company. After all, this is a long-term relationship for your business and the one that will control your brand majorly. So, choose wisely!
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Automation of various daily activities is not a new concept. It is something we see and do in our everyday lives. We use the products that are born out of the internet of things. It’s in our smartwatches, home hubs, weighing scales, refrigerators, doorbells, our cars, and a million other products in between. The internet in them enables them to talk to each other. However, IoT goes beyond just our personal use products. It has expanded its reach to machines, factories and what not. This is the industrial internet of things. It is popularly known as the fourth wave of the Industrial Revolution. And in this blog, we are going to give you an overview of how it works, how it enhances your business operations and the challenges you might face during the implementation of the same. How does IIoT work? The most basic step of using IIoT solutions in your production flow is by integrating the necessary sensors or by switching out with the machines that have with the right sensors. There are two ways to go about it. Either one can build these machines from scratch according to one’s requirement, or one can buy these machines and robots and program them according to their needs. The sensors you use can be determined by how you want the actions to flow. For movement-based actions, you need a motion sensor, for time-based ones you need to set it up for actions at specific intervals. You can also have temperature-based sensors to get the most productivity based on the changing environment. IIoT might come with some complications but it has something big to offer us. According to a study, by 2020, 85% of manufacturers plan to implement IIoT solutions in their plants. This means that they can see the long-term implementation of IIoT and already have a workforce that knows how to use these systems or are in the process of hiring skilled people who are able to integrate IIoT in their workflow. And if you are still on the minority side of this, then we know the reason why. In our next section, we have listed out the concerns you might have regarding IIoT and of course, the reasons why you should let go of them. Why are owners scared of implementing industrial IoT services?
Reasons Why You Should Future Proof Your Business with Industrial IoT: Industrial Internet of Things connects the machines in your factory with the internet. The machines can monitor themselves and learn their own behavior patterns making sure that everything works efficiently.
Ever since its invention, Odoo has made an impactful impression in the market. With over 300 million users, it is known for providing easy access to its applications to global companies. Their applications have helped many firms to grow and flourish in their respective industries. And if you are a business which has adopted Odoo to manage their business and is looking to expand then we know that you might come across a dilemma. A dilemma between hiring Odoo developer/freelancers or an Odoo development company for the same. This blog is going to get you out of this pickle by listing out some of the factors to consider before choosing between Odoo Freelancers and an Odoo development company. 7 Factors to help you make a decision: Project Size The project size and scope may vary based on your requirements. And if the scope of the project is massive, then you will need a whole team working towards a common goal for complex requirements. So, ideally, hiring Odoo freelancers for small projects would be cost-effective providing you with the quality results. But if the project carries a lot of importance & has a wide scope, then going with a proper Odoo development company would be perfect. Process Every company has a way of working and a process for different projects. So, if you with Odoo freelancers, then there might be a scenario where you will need to manage and look into every small aspect of the development process. Wherein, with a suitable Odoo development firm, you can rely on them and can get desired results without much supervision from your side. Hence, if your firm likes to follow a set of rules and a proper process, then go with a proper development firm. Quality When it comes to freelancers, they work on multiple projects simultaneously and hence they try to finish the work as soon as possible. On the other hand, any Odoo development company try to build healthy and long-term relationships with clients. Therefore, the Odoo company would develop and work on your project with a keen focus on each and every detail. One can say that choosing the development firm ensures quality and on-time results with extended relationships. Cost There is a clear gap between quality and quantity. Just like that, when you opt for a freelance developer, it might be cost-effective. But as a result, you can expect some discrepancies in the results as they work individually. On the other hand, with any development firm, you will find a fair difference in the quality of outputs. In the end, it always stays up to you. You can always go with both the options as per your requirements. Domain Expertise When you need a fully customized solution, development firms have the advantage of having different sets of expert developers. Whether you want to develop an integrated solution, or customized software, with development firms you have an added benefit of working with a team with various areas of expertise. Safety Safety and confidentiality of your project and other details are of utmost important. And organizations have strict policies regarding this. All the members working in the firm are bound to follow the practices to make sure that no sensitive information leaks out. Support When your development partner completes the project, it doesn’t end there. Furthermore, you will need support and maintenance from time-to-time. In the instances of any urgent queries, it is worth the extra charges to leverage the extended support for the project from an Odoo development company. Where to look for an Odoo Developer or an Odoo Development Company? One can say that hiring a company would ensure real-time results. But for most of the start-ups, the cost is going to be an obstacle. For such instances, you can hire Odoo developer from India. At present, many startups outsource their development needs to India as it an affordable solution. This development model is cost-effective serving you with quality results. You can leverage the benefits of the largest group of technical and professional talent. As you choose to go with the official Odoo partners the work, you would get is up to the mark. You can also ensure timely delivery with official Odoo partners. Most reputed Indian development firms will have dedicated teams working on Odoo projects. Which leads to timely delivery within the pre-decided budget. If you want to hire Odoo developer from India, you can discuss the above-mentioned aspects with them and try to finalize possible ways based on their reply to start the development process. This way, you can get a clear understanding of your development partner to build a long-term relationship. A qualified Odoo developer will make the most out of the resources offered by Odoo. It will make your process streamlined and more productive. You should opt for a developer or development company that has enough resources to render you the best possible solutions. You would also need support and maintenance services for regular updates. Hence, it is wise to take time and select a developer that helps you to align the work process on a long-term base. Final Thoughts There is a different workflow for every type of organization. It’s all about recognizing the difference between the individual freelance and organization services to choose the one that suits your needs. If you are the owner of an ecommerce store that is built on the Magento platform, then you must have already heard that the company is ending support for Magento 1 in June 2020. And it is a necessity to migrate your web store from Magento 1 to Magento 2 before the big change. It must seem like it’s away in the future and you have the leisure to pursue this matter later but understanding the migration process, choosing a Magento migration service provider, etc can take a few months. But worry not, we are going to guide you through the whole process in this article. It will tell you why you should migrate, the difficulty of the migration process, how to migrate and finally, the benefits of migrating to Magento 2. The major difference between Magento 1 and Magento 2 we have highlighted in this article is the ability to run PWA (Progressive Web Applications) in Magento 2. And we assure you that this feature is worth all the trouble. Let’s start with the problems you might face if you don’t migrate your web store to the latest version of Magento. Possible Threats of Not Migrating: Regular updates in software make sure that all security threats are addressed to keep your site safe from cyber attacks. The updates keep everything running smoothly making sure that there are no data leaks or malfunctions of these sorts. And as an ecommerce site, the data you have is extremely sensitive because it is your users’ personal data. And loosing that data could cause a catastrophe for your business. Additionally, if the users feel that their data is in danger, they might not feel safe sharing their personal information with your business. Indirectly, you could lose a major chunk of your business. And I am sure no business owner wants that. Migrating to a newer, better version of Magento will continue protecting your site against all these threats. But it isn’t just about threats. There is more to this migration process. Hassles of migrating to Magento 2: But migrating from Magento 1 to Magento 2 will not be easy. The first thing to note is that it will be more expensive than Magento 1. It will also take a few months for a Magento 2 development company that provides Magento 2 migration service to transfer everything to the new platform. Also, the themes that you used for Magento 1 will not work for Magento 2. So, you will have to build or purchase new themes. The same goes for the extensions. Because the themes and extension data cannot be migrated, you will have to build them from scratch. These are the possible difficulties that you might face after taking the decision of migrating your store to Magento 2. But after reading the next section of our article, your frown would be turning into a smile. Reasons to migrate to Magento 2: Why should you migrate to a new platform though? Magento 1 is familiar ground and migrating is a hassle. So, what do you get out of migrating? The new things that Magento 2 has to offer are worth this hassle. After migrating to Magento 2, you will be able to integrate Artificial Intelligence in your Marketing and Sales strategies and target your audience more effectively. You can use chatbots to automate your customer service saving the resources, efforts and the time of your Sales and Support team. Feature-wise Magento 2 brings with it more speed, added security, increased SEO friendliness and an easier to navigate dashboard. And the most talked about feature that Magento 2.3 will offer is PWA (Progressive Web App), which means you can provide a mobile app like an experience of your webstore to your customer without actually having a mobile app. You won’t have to invest a big sum of money in developing a mobile app but you will be providing a necessary mobile app feature to your customer base. Talk about a win-win situation. However, that is not it. Using PWA feature, the customers will be able to add a shortcut of your web store (mobile experience) on the home screen which will enhance your customer life cycle. Additionally, PWA also have push notifications, just like apps. Mobile app like features without actually having to put the efforts in developing one. Amazing, isn’t it? Winding up It is a long, cumbersome process, and if you own an ecommerce store that is built on Magento 1, migrating to Magento 2 should be your priority. It will save your store from a lot of avoidable issues, and give it a revamp that can elevate the customer experience on your store. You can be a business owner that sells to customers (B2C) or one that sells to other business (B2B). The thing to focus on is that your customers, no matter who they are, should have easy access to your products. The obvious solution is building a web store. Perhaps you already have a web store. Your web store is just like a brick and mortar store in terms of maintenance. Keeping your e-commerce store up-to-date with latest technologies is very important and here’s why: According to Forrester Research, by 2020, – which is only next year – the US will have 12.1% of all B2B sales, via e-commerce. Therefore, it is necessary that your store stays relevant in the ever-growing competition. To figure out all the measures you need to take, you should know the various differences between B2B and B2C business models and website requirements. When you have a B2B web store, its aesthetic needs to be different from a B2C one:
B2B deals go through multiple levels of approval, while a B2C customer will make a purchase if they find what they are looking for. When a B2B customer buys your products, if you throw in extra benefits like free shipping or a bundle of accessories for that product, you can be looking at a long-term contract with them. B2C customers will buy once and with a good offer maybe come back to your store, but there is no contract with them or a permanent relationship. While building a web store, you have to keep all of these things in mind. So how do you go about it? The first thing to do is pick out the platform you want to build your store on. There are multiple options, offering a variation of services and tools. One of the best platforms out there is Odoo. Let me help you explore why. Building an e-store on the Odoo platform is a no-brainer. It provides a host of benefits and customization options. Whether you are starting from scratch or switching over from another platform, there are a number of Odoo development services and providers in the market. But before giving your business to any of the service providers, make sure they are official Odoo Ready partners, which makes them a premium provider of Odoo development services. These providers know the ins and outs of the platform in detail & know what they are doing. If you are looking to hire Odoo developers then make sure they can work dynamically and help you develop your web presence in multiple ways. Below are some of the ways any good Odoo developing company can help you with: Website development: If you want to build a website on the Odoo platform, then any good development company can help you with that. The standard Odoo format is not a limitation. Make sure the company provides customization for your website according to your business requirements. Odoo gives the flexibility to build a great website based on its platform, which helps in retaining each website’s unique character. When your website is great, it is easier to navigate. As official Odoo partners, it is very easy for them to tailor your Odoo website to your needs. Store development: When the concept of e-commerce started, geography was no longer a limiting factor for businesses. You can have a much wider customer base with an e-store. With Odoo, you can design an excellent online store, so that you can reach out to customers much more easily, no matter where they are based. With an internet store, there is also the challenge of keeping your customer on your website. If the design of your e-store is as beautiful and functional as a brick and mortar store, your customers are bound to stay, and, come back. App development: The future is app focused. Everyone has heard this and is trying to work towards it. Mobiles are the most accessible internet devices. So putting your e-store on that platform is the next step for your business. An Odoo app will reflect your web store. Mobile applications provide a much better experience on the smaller screens when compared with navigating the webpage on a similar screen. Theme development: A theme is how you arrange things, what color everything will be, the flow of products, etc. It is a décor term. Although, that doesn’t mean it is unimportant. Décor determines the mood of a shop. Similarly, a web store theme determines the look and feel of your e-commerce store. You should carefully consider what your store represents and then choose the right theme for you. There are multiple Odoo themes to choose from, for both the frontend and the backend of your store. Module development: Every platform will be missing something or the other. A web store, however, cannot miss anything in order to be fully effective. However, there is a simple solution to this. You can add different elements according to your requirement and customize your Odoo based store, as you want to! This is also your way to stand out from other stores, by adding something additional for your customers. Integration: Lastly, you have to think about what you can do to make your business run smoothly and the backend more efficient. You can integrate a Customer Relationship Management module, an accounting module, as well as other apps to it. Although having enough B2C development platforms, the B2B market needs customized and dedicated B2B software to rationalize the complexities and provide ground-up technological B2B solution. The best way to go about this is to hire Odoo developers who can work for your store’s needs. At the end of the day, the solution should help you run your business smoothly and be financially beneficially. |
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