Do you want to grow your Business? Of course, you do. The actual question that keeps going in your mind back and forth like a pendulum is how you do that? While there is a plethora of tactics, ideas, strategies in your head, sometimes it becomes hard to decide the starting point? What do you focus on? Especially in the ever-growing IT industry where new businesses and entrepreneurs are booming every day, your business should leave a powerful impact on customers to become successful. When you own a business you might be working with multiple companies that handle your business operations from development to marketing. As they have their own specialties. But there will be instances where your web partners will have to collaborate on multiple projects and keeping them aligned can be a bit trickier for you. Sometimes their methodologies might not match with each other creating conflict which can delay your projects. Your development team might not agree with the suggestions that your marketing company feels are best suitable. So, what you can do? The best solution to avoid such cringe-worthy and unproductive situations are to find a solid web partner who works on all the aspects simultaneously. The industry experts call this methodology “CX”. A firm that will that does it all! Might seem like an unrealistic suggestion but we know what we are talking about. Read ahead and by the end of this blog, you will be agreeing with us on all fronts. What is CX? CX aka Customer Experience is how a customer interacts with the company throughout the customer lifecycle. Customer experience focuses on how a particular customer feels during the interaction with the brand. And don’t confuse customer experience with the interaction customers have with the customer service team. Customer service is definitely an integral part of customer experience but that’s not the only thing. When we say customer’s interaction with the brand that means we are talking about all the touch points. How your customer navigates on your website, how he makes a purchase, how your product team onboard them, how you educate them throughout the sales lifecycle, and lastly if anything goes wrong, how your customer service team interacts with them. All these interactions put together makes up for the customer experience. To create a proper customer experience for your customers, you will have to think a step ahead. As rightfully said by Steve Jobs: You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. You have to get in the brains of your customers and figure out what it is they need or what they are doing which can be done in a more efficient way. And that’s how you create a delightful customer experience. Customers have a fickle nature. They would easily switch to another brand if they do not feel delighted. It will cost you an arm and a leg and ultimately impacts negatively on your brand. Therefore, enterprises are considering working with companies who can create a customer experience that will increase the customers brand loyalty resulting in increased sales and brand value. As per the studies from salesforce, 75% of customers expect a consistent experience whenever they engage with your business. Another study states that, 81% of companies recognize customer experience as a competitive differeantiator. Basically, what we are saying is that find a company which can develop your website or app in accordance with the expert marketing inputs helping you create an experience. An experience worth coming back to! Understanding CX at a deeper level: When you strive for the success of your services or any product, in particular, all the elements should be in alignment and synchronized. And CX is an umbrella which involves all the essentials mandatory to make any venture a success. Let’s understand how at a deeper level. CX forms a whole journey of customers and is composed of various touchpoints for the entire process. Starting from the Development, User experience(UX), Branding, Marketing, Project proposals, Invoices, Social Media and so on. Reasonably one can say that it focuses on all the elements for a particular span of time. According to the data, CX improves profitability. In fact, the revenue of businesses with great CX is 5.1 times more than a normal business. A business with great CX impacts positively on higher retention rate, new customers, cross-sell, upsell, employee acquisition costs etc. Another study state that customers are 4.5 times more inclined to pay premium pricing if their overall experience is excellent. So, what we are trying to say here is that the more effort you put into your customers, the more they will give back to your brand. CX: Creating an Impactful Customer Journey It’s up to you how you want to navigate your customers into your sales funnel. But make sure you form it in a circular loop where your customer is coming back to your brand for a particular product/service. You can decide on an ideal customer journey from the beginning. It would look something like this:
How to Get There? It all starts with a clear vision. Have a clear idea about how you want to elevate your CX to a certain level. Your development firm can help you to assess what your current CX is like and which areas need improvement. Immediately. One of the major rewards of working with a firm that can create “Customer Experience” is that you can align your marketing and development efforts. Because even if you have a website which provides a complete superior experience, but is falling short from the marketing efforts you won’t be able to identify the root cause and you might experience downfalls in your business. As digital marketing services are a prime part of any successful business, you need to make sure that you present a well-dressed picture of your business on all fronts .i.e website, social media, emails, customer service, etc. For more information on this topic, you can get in touch with us or simply drop a comment to this post. Let’s create a foundation for your business that allows your customers to experience the spectacular digital experience, which eventually grows your business.
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The move to the internet happened years ago. We have come a long way from performing simple tasks like sending electronic email to having complex e-commerce stores for everything that we could possibly need. Electronic stores range from small niche stores to large ones that sell everything. It is a market that is ever expanding. If you are looking to get into the e-commerce business, there is always space. However, that does not mean that it doesn’t require effort. You have to take a lot of crucial steps before you can have an online store up and running. Once you decide what products you want to sell, how much product customization you want to offer, your business strategy and your team, the last & very important task left to do: the actual building of that store. And building an online store is no easy task. First, you have to figure out what platform you want to build your e-commerce store on, and there are plenty of great options for that, like Magento, Odoo, Shopify, and WooCommerce. You have to figure out your needs and compare them with the features these platforms are offering and then based on the comparison you will need to select one. Out of all of these, Odoo is easily one of the best. But why is it the best? What makes it stand out? Well, here are a few things:
So, there you have it! Now, these were the benefits of using the Odoo platform for your store. But that’s not the end of your e-commerce journey. The bigger task again is to use that platform to actually build the store and then to add the necessary extensions in order to create streamlined business processes. However, what makes this slightly better is that you can outsource this. You don’t have to suddenly become a developer to get this done. Find the right Odoo development company and give them this task. Just like that, your e-commerce store will be ready! Have any questions regarding Odoo or any E-commerce platform? Feel free to comment with your question and we will try to answer the same to the best of our knowledge. An e-commerce store is, after all, a store. When you are walking down a street full of shops that sell clothes, which one are you most likely to go into? Which is the shop that you choose to spend your money at when more than 3 look the same and seem to sell the same clothes? There are companies that sell the same designs at a number of stores, but you can go to only one of them. And according to your taste and experience, you pick one store and you keep choosing it over any other shop. Ever wondered why that is? It is because you went to all of them and your experience at one, was superior to the others. The products were displayed better, the decor was both efficient and pleasing to look at, the prices were comparatively lower and several other factors. The thing you have to understand is that all of this also applies to a virtual store. As a customer, when you go on to a website to shop, you want it to cater to all your needs. The virtual store, just like a brick and mortar one, is, after all basically made of the same things. A set framework that makes it possible to have a selling and purchasing ability. So the question remains the same. Why do customers go for that one web store to make all their purchases? The answer to all this is customization. A web store that appeals to the masses is one that has the most benefits. And when a customer encounters those benefits, all of their needs are fulfilled and that makes them want to stick to the brand. Even if it comes to paying a dollar or more than the market price, the customer will come back because their preferred store lets them have a little more control over how they pay, or how they want the product delivered among many other things. As an owner of a web store, your long term goal should be to retain your loyal customers, rather than have a fluctuating relationship with many of them. When you set out to make an e-store, you can pick from the options available for online store platforms. And you have to make sure to pick one that will give you the freedom to customize your store according to your requirements. That’s where Odoo comes in. Odoo is one of the top-notch e-commerce platforms that fits like a glove with various industries because of the customization it offers. Other reasons why Odoo is the first choice of many e-commerce store owners:
Odoo customization will give your e-store a fresh, personal look and feel, as well as enhance it multifold ways. Your customers will keep coming back for more as long as you maintain the standard of your products and services along with their interaction with your brand. Odoo customization is not some niche practice either. A simple web search will give you plenty of options for Odoo developers. Of course, as you would with anything that you invest in, it is necessary to know if they are genuine Odoo developers and if they will be able to handle the customization that you want for your store. A simple way to check that is to see if they are Odoo Ready partners. If they are then they are the most qualified to handle any challenges that the development process can have. The process to follow after choosing the right Odoo Developers:
If all those things are possible by them, then know that you are getting the best value for your buck; and, at the end of the day what you get in terms of how much you pay for it, is a major factor in determining the success of you as a businessman. A customer relationship manager is one of the most basic requirements for any business to function smoothly. So, it would be much better to have something that small businesses can also use as they don’t have much monetary freedom. That’s where open source software comes in. SuiteCRM, born out of Sugar CRM, is the best open source CRM available in the market. First and foremost, it is available at no cost. Another neat feature is that you can access the source code of Suite CRM. So, you can tweak to suit your needs. The open source community is very active and they come up with the necessary features when demand for them rises and in turn, Suite comes out with regular updates by bundling a few of the new features or fixing bugs, every time. The latest major update that SuiteCRM has come up with is SuiteCRM 7.11. Let’s walk through some of the new features in this software update and understand how they can be useful to the business owners: Bi-directional sync with Google Calendar:Google calendar is perhaps the most popular and simple calendar available in the market. Not to mention how perfectly it integrates with other Google products. The calendar is available on multiple platforms and is user-friendly. SuiteCRM now has bidirectional synchronization with Google calendar. This means that when you add an event or meeting in one software, it reflects in both. Users can simply authenticate this integration with their Google accounts and it will be good to go. It’s a great feature because once the API is set up; the user doesn’t need to access SuiteCRM every time they want to create an event, they can easily do it from Google Calendar or vice versa. Elasticsearch:All SuiteCRM 7.11 users will get the benefit of using Elasticsearch. Those of you who are not familiar with it, Elasticsearch is an indexing engine that is able to provide real-time search results, making it very useful to use with your CRM. It was a much-awaited feature for the SuiteCRM users. Apart from Elasticsearch, users will also be able to configure any search engine they want. It will not be limited to the default search engine or Elasticsearch. Apart from these changes, there are of course a number of little changes in SuiteCRM 7.11 update. Every little bug fix is done to enhance the usability of the CRM and to make a great CRM even better. At the end of the day, the whole point of a Customer Relationship Management tool is to be able to make it easier for the user to get most things done, without any unnecessary hassle. SuiteCRM offers all the necessary tools that a business requires, no matter the scale of the business. It has great features that make it simple to promote your products to the right customers, and to keep track of all reports regarding the sales cycle. It also has features where you can get specific data regarding a specific group of customers. This makes it easier to track what products are in demand in which markets or what markets have what types of demands. Summing it up... A good CRM goes a long way in helping your business run smoothly. It handles a whole lot of functions automatically or with just a few clicks. Running out of stock in the warehouse? Order it right from your CRM! And what makes this even better is that SuiteCRM is mobile responsive (7.2 and above), so you don’t even have to be at a computer to carry out such simple tasks. With regular SuiteCRM development updates, access to the source code, and its user-friendliness, SuiteCRM is the best option for your start-up or your well-established large-scale business. The fact that it has the support of the open source SuiteCRM development community is helpful. Good, free, open source platform bridges the gap between businesses that have plenty of money to spend and small, growing businesses. Growing businesses can always opt for SuiteCRM development services from their verified development partners and small businesses can benefit from the open source community. Makes up to a win-win situation. When you are looking to create an ecommerce store, there are a number of steps that you have to go through. You have to figure out what you are going to sell, where you will source it from, who your shipping partner will be, how much you can spend on the whole operation, how many staff members you will need, how to build the e-commerce store, etc. It can be overwhelming when you figure out that you have to go much deeper into each of these steps to get the value for your buck. Once you have done all the ground level work, you have to turn your attention to your website. While it is not your main product, it enables the selling of your products. Therefore, it is important to make it efficient, user-friendly and multi-device responsive. All of this sounds pretty normal, but to execute it, is much more difficult. Out of the many options you have of the e-commerce platforms, like Odoo, Shopify, WooCommerce, Magento, etc., Magento is the top of the class. Magento platform can be utilized according to their available editions. Magento 2 community edition is free of cost and is an open source which is available for all. On the other hand, there is a Magento 2 Enterprise edition for which you will have to spend a lot of money. If you can invest that much money, then you should definitely go for the Enterprise edition. When you are done deciding the edition you are going with, the next natural step is to hire a Magento developer to accommodate some customizations for your e-store. When you are hiring a Magento developer, you can go many ways. A freelance developer, a firm that has more than one developer, and a firm that has Magento certified developers. Of course, the Magento certified developers are the best option, and if you can go along with them, then they can use their expertise in Magento to help you with your e-store. You can explore various companies that have certified developers and pick the one that is giving you the most services at a reasonable price in their bundle. At the end of the day, a good web solution shouldn’t empty your pocket. So let’s look at which developers to avoid and what are the positive signs to look for when hiring a Magento developer: What kind of developers should you avoid hiring? The wrong kind of developers will charge you exorbitant prices for very little work, try to impress you with a flashy pitch that promises you much more than they can deliver. They will either not honor the timeline they have given for delivery, or not be ready with the full work at the said time. They often lack the necessary team or expertise that they promise. The following things to check for while hiring Magento developers: Magento developers that provide more than just basic development services are more valuable for the cost you are paying. There are various services you will need in association with your Magento store. Here are a few of the things you should make sure to check before signing any deals with the Magento developers:
If you take care of these points, then you will have nothing to worry. You will be looking at a long term, supportive partnership with them. And in the grueling world of e-commerce, that goes a long way. |
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