The term gamification for businesses simply means creating a gaming strategy that involves platforms/resources like websites, online community etc. for motivating target audience to engage with the brand for better business opportunities. The gamification strategy needs to be designed perfectly for boosting ROI through out of the box gaming techniques. The integrated game methodology triggers active participation of customers resulting in customer loyalty.
Perfect gamification marketing technique is the latest customer relationship management mechanism that engage and retain loyal customers. It not only engages customers but also drives behavioral changes in users and customers that directly integrate with your business goals and strategies. Let’s have an insight about the most crucial techniques and strategies that can make the gamification process the future trend of marketing strategies. Use Social Media as Platform Engage your customers with your brand and reward them on task completion, this is what gamification is! Social media is the biggest platform for any gaming methodology to initiate. Majority of the internet users across the globe are connected through social networking website and it is the best place to make its users fond of your brand. You can use several techniques to engage them with your business like for instance, ask for their feedback and offer them reward points on their responses. On social media platform alone you can target millions of users and let them involve in the game plan your business created to follow. With real games and reward earning activities in businesses, businesses can know the customers through their behaviors and requirements. Offer Reward Points to Attract Customers No matter what plan you make to gamify your business, ultimately you have to focus on your customers. There are several corporate giants that have started implementing the latest trend of gamification. For instance, in some games there are websites that offer points and rewards you on completing daily activities like checking emails, referring the website to his/her friend etc. The points collected can also be redeemed in several forms like you get discounts on specific products, you get a chance to get promotional products at nominal price etc. Some websites that also have mobile app version can gamify the mobile app promotion. They offer discounts or points on downloading the app. This is the tactics used by majority of the eCommerce websites to promote their shop-anywhere approach. Better Search Visibility There are websites that ignite the spirit of competition among the users. This not only keeps the users engaged but also invites huge traffic towards the website. Gamification also helps websites to get better ranking in popular search engines. Top search engines crawls the websites that update their content on regular basis. This gaming technique helps business owners to know their customers better. They track their behavior and considering that they build unbeatable marketing strategies. Design the Game Mechanism Focusing your Audience Your target audience is the primary target for gamification. Building customer centric gamification strategies will allow businesses to acquire desired ROI. Design the gaming mechanism with an aim to motivate the players and engage them with your brand. Build and implement gamification strategies that benefit both your business and customers. This modern age term can help organizations to broader their market outreach, if executed perfectly!
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“Powerful marketing strategies can attract customers,” this sentence has become outdated now. With the arrival of tech savvy shopping era, eCommerce businesses are forced to implement smart marketing techniques. Omni-channel shopping is the most advance marketing concept where customers are targeted through different channels (including online and offline marketing modes). No matter what channels customers select to get connect with the brand, they are provided with flawless customer experience irrespective of time, place and channel.
Either it’s through an official website, mobile app or social media fan page, companies can leverage every channel for marketing their products and services. Even customers can shop using Omni-channel strategy. They can connect to the eCommerce brands through social networking websites that redirects them to the official websites. Advertising through SMS texts and mobile apps are the latest trends igniting the eCommerce market with multiple options of shopping and advertising. Top products and services can be acquired by using Omni-channel eCommerce. Omni-channel Gains for Today’s Shoppers
Gains for Retailers
All the retailers can stay connected with your customers through different means, and the customers can shop through any channel with an assurance of consistent customer service through Omni-channel eCommerce. If we consider the research conducted by top eCommerce companies and market researchers; more than 60% of the modern age group shopping online demands for discounts and searches for better alternatives. Top brands can offer attractive benefits like same day delivery (with additional shipping charges), price negotiations (depending on the seller) etc. Ecommerce companies can build smart marketing strategies for fulfilling customer requirements and broaden the retailing platform. Targeting millennial (individuals born between 1980 and 2000) age group and offering them personalized and attractive deals and discounts can benefit business. It is truly a gift to millennial as they can get what they desire very easily!
CRM (Customer Relationship Management) is the methodology/software built for the management of company’s relation with customers effectively. Still there might be several individuals still unaware about the power of CRM solution. It has been established that businesses using CRM solution perform better as compared to the enterprises not using the CRM solution. It can be considered as a complete bouquet of business solution managing right from customer requirements to customer experiences.
Though there are several CRM solutions available in the market, it takes selecting the most befitting CRM solution to accelerate your business functioning. If you select the correct one, it will be a rewarding decision, it can make your business a nightmare. Choosing the Right CRM Solution It can add value to your business only when CRM users in your organization are satisfied with its performance. Analyze the business thoroughly prior to selecting a CRM solution to avoid any further issues. The requirement list after analyzing the system will help you select the best suiting CRM solution for your business. There are CRM solutions suitable for small to huge corporate firms. Only huge enterprises invest in CRM solutions for organized businesses is just a myth. In today’s era, smart entrepreneurs are adapting technology inventions to simplify their business notably. Factors like size of the firm, tech savvy employees, business complexities are crucial for selecting the solution. Match the objectives of the CRM solution with your requirement list, if it matches, that is the best for your enterprise. Perfect CRM Solution is the Key to Business Success! Well, imagine a scenario where you own a corporate business having complex processes to be carried out and you plan to invest in a CRM solution. But unluckily, this solution does not prove to be favorable. The wrong selection of CRM software jeopardizes business performance to a great extent. The reason might be either insufficient system analysis or less scalability and flexibility, or difficult integration. Thus, it is advisable to carry out intense research prior to deciding a CRM solution and investing in it. Why Selected CRM Solution needs to be Changed? There might be several reasons responsible for changing CRM solution selected by the corporate business solution.
It just takes a moment to select a CRM solution, but it takes huge amount of time and efforts to make that moment work well by taking right decision. Choose the solution that boost the business performance rather than a solution that reduces the profitability.
Modern executive have started adapting the latest trends and culture to stay ahead in the race of modernization. Thus, organizations are getting new face by infusing the ever changing technology. The term BYOD is expected to revolutionize organizations looking forward to making workplaces highly flexible. Bring Your Own Device (BYOD) is the next generation policies that will definitely hit the company rule book in near future.
What is the Term BYOD? Bring Your Own Device is the initiative taken to provide flexibility and convenience for work accomplishment. This policy will allow employees to stay connected with company’s system, no matter wherever they are. They might get some integration issues in the initial stage due to software and hardware variants. So, at times data and application adaptation might require high configuration and synchronization too. Empowering employees with improved and refined scalability, this future trend will serve the entire business arena. As every coin has dual side, BYOD benefits are accompanied with challenges and risks that every enterprise is scared of. Though modern corporate business solutions are implying latest technology, they also need to consider the risks and challenges lying within the ever changing technology needs. Let us have an insight into the miscellaneous factors that need additional consideration. Challenges in Implementing BYOD Data Security is Biggest Challenge Just think that you are working in an organization that has implemented BYOD policy. So, every employee brings his/her devices to work. In this scenario every device used in the company might have different software and their versions. The devices might be infected with various kinds of malicious threats like viruses, worms or Trojan horse. Preventing crucial business data from getting infected is very tough. Thus, data security in the enterprises supporting BYOD is a huge challenge for data management team. Device Security is another Challenge This new policy might be highly beneficial, but at the same time there may increase the complaints for lost or misplacing of personal devices used for performing business tasks. According to the a research conducted, more than 45% of the devices registered for BYOD were lost and found from public places. Organizations may lose crucial business data if the BYOD registered devices are found by any strangers. Avoiding Attackers to Harm Data is Challenging With the advent of this policy in the enterprises, data attackers may have a wider spectrum of data theft of crucial data. They may even sell it to third party maligning the company’s reputation. Important passwords, account details and other authentic information saved in the BYOD registered devices may be their prime target while hacking the devices. To avoid this situation, enterprises should prohibit the devices from having firewalls or anti-theft software. Restricting Unauthentic Mobile Apps is Challenging Employees using their smartphones and tablets may have several apps in their registered devices. The devices may be vulnerable at times as the apps may store crucial device data in their databases. Checking each and every device for malicious app and their functioning is impossible. It may even happen that an app might have received millions of downloads and have been in the list of top rated apps, but unknowingly it may save entire data of the device and send it to its database. This situation will not be less than a nightmare for enterprises. To prevent this scenario, organization implementing BYOD policy should allow only specific apps or software that are safe and disallow the rest. Do you own an enterprise? Are you thinking to infuse a modernized approach i.e. BYOD in your enterprise? Flexibility and scalability of the business processes might be the main goal, but there might be several challenges too that can keep the company’s profitability at stake. It is advisable to play safe when huge data and security are the major concerns.
Good news for all the WordPress Users: Version 4.2.4 – security and maintenance update is here! WordPress developers were recently provided with the latest version released for reliable web development solutions. Being security and maintenance specific, this update is expected to patch the security loopholes left by earlier version. It mainly focuses on 6 major issues including XXS (3 cross-site scripting vulnerabilities, SQL injection flaws and other bug fixes.
Four from the list of six new fixes allows developers to cover-up the security loopholes that may lead hackers to compromise WordPress website. Why WordPress Released the New Version Few Days after the Earlier Version? It is clear from the list of fixes offered with this version that the earlier WordPress version, though being a security update, was left with few issues that affected WordPress websites on the whole. The earlier update contained 2 issues and 20 bug fixes from the previous update i.e. 4.2.2. But still developers had a great challenge to develop a WordPress websites that can keep hackers away. The safety breaches in this version were so severe that attackers can easily edit any post. What Benefits will WP 4.2.4 Offer?
With WordPress 4.2.4 version update, website owners can sit back and rest as major security issues met earlier are now fixed. Professional developers can now lock the posts and avoid hackers to add or modify the WP website. So, for all WP users, it is time to update the WP version to avoid all security vulnerabilities making your website safe and secure. |
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