The industry of artificial jewelry, also known as the custom jewelry, seems to have a glittering future. Amid the COVID-19 crisis, the global market for imitation jewelry is projected to reach a revised size of US$40.6 Billion by 2027.
It can be quite easy to get into this space. But note that this market is equally dynamic. Both customer behavior and industry trends experience changes often. If you are curious to know how to tap into the market, we are here to tell you all about it. At the end of the blog you will have all the information on how to start artificial jewelry business at home. Keep reading! Here’s what the blog covers:
0 Comments
‘Your ears deserve better’ is what the tagline of Tini Lux says. This brand mainly focuses on earrings with pure metals that do not react with the human body.
The founder, Jackie Burke, started her earrings business after she realized there were zero earrings in the market meant for people with metal allergies. Her eCommerce website attracting around 6,000 visitors per month, accounts for 80-60% of sales. Over these three years, she gained a loyal base of followers. So, why am I telling you this story? Because if you have a passion for designing earrings, it is time you turn that into a profitable business. Or if you are a well-established business thinking to migrate online, then please note that there’s enough scope for newcomers. This blog is perfect for those who want to learn how to start an earring business online. A Quick Index to the postYou can directly jump to the second section if you want to shift your traditional business online. For starters, you will get a detailed description in the first part.
If you have closely observed the jewelry market, you will agree with these two observations.
First, is that the jewelry market is primarily local. Majority of the market consists of national brands or small/mid-sized enterprises. On the other hand, big names like Cartier and Tiffany & Co. consist only 12% of the share. Second, the competition between branded v/s unbranded jewelry is getting firm day by day. So, what does this mean for you who want to start a necklace business? This represents a good opportunity to kick off as a local ‘brand’ that will gradually become well-known globally. This post aims to give you all the information about how to start a necklace business. Keep reading! Here’s an outline of the points of this post:
Buying a ring is an emotional experience. It invokes different emotions – whether it’s an engagement ring that symbolizes an eternal bond or a self-love ring to treat yourself.
Even if you look at the taglines of advertisements by brands, you’ll see how they encapsulate emotions. For instance, the iconic tagline of De Beers ‘diamonds are forever’ indicating a lifetime of marital bond. Or Mejuri’ s ‘for my damn self’ campaign. If you want to sell rings, you need to keep in mind that it’s all about trust and emotions. These two are a driving force behind a successful brand. According to Capgemini, consumers who are emotionally involved with a company spend twice as much as non-committed customers. In this post, we are going to talk about how you can establish that trust. So, if you want to know how to start a ring business, you will get all the information you need at the end of this blog. Continue reading! An outline of what this post includes:
From carats to peanuts that’s how the pandemic defeated the global diamond industry. Freezing sales, and shuttering mines – the industry reached a near full stop.
However, diamond jewelry business owners are striving to regain the sparkle by embracing the universal COVID change – virtual services. Reports forecast luxury jewelry revenue to reach USD 65.48 billion by 2025. Online shopping is no surprise today. The growth of eCommerce has aided several industries and diamond jewelry is one of them. If you are wondering how you can start diamond trading business online, then you are in the right place. In this post, we will explore more about how to start a diamond jewelry business online. Here’s what the post covers:
|
Archives
December 2022
Categories
All
|