It is not just people who turn us off. Apparently, even mobile apps can do so. Think about the last time you uninstalled an app. What made you drag and drop it into the trash icon? Perhaps, it asked you to rate it repeatedly. Or, it sent too many notifications, was too buggy and had a prolonged signing up process. Well, several apps become a real pain due to the bad design interface and poor experience they provide. And what follows, of course, is a failed business.
If you want to attract more users through your app and retain them, it is very important to understand the nuances of mobile application UI UX design. Through today’s blog, we will share some important tips which will ensure that you have a mobile app design that truly rocks. Mull Over the Prototype When you approach a company for creative mobile app design services, the first thing they should ideally do is mull over the application prototype. Make sure that they do not instantly jump into their photoshop software and start messing around with different layouts. If they go by the professional approach, they will mull over the prototype, ask your opinion, and help you in coming up with a systematic navigational structure. Remember…Your prototype does not have to be created in a fancy way. You can also start with creating it on a piece of paper. Do What the Operating Systems Say “When in Rome, do as the Romans do.” You need to follow a similar approach when you are designing for iOS, Android or Windows Operating systems. This is because each of these systems have their own set of guidelines and aesthetics. For example, Android mobile phones make use of back button for navigating back to previous screens. iPhones do not provides this button. Which means, the developer has to create an interface that enables users to go back to the previous screens. There are many more differences; but for now, you can follow the guidelines from here. · iOS · Android · Windows Minimalism Wins Less is more. And it has always been that way. An app which has a clean design and clear typography is sure to win amongst its users. When you approach a company that provides custom mobile app development services, you must ask them not to add unnecessary elements. Jared M Spool – who is an expert on software usability and design often says, “Great designs should be experienced. Not seen.” So, follow a minimalistic approach and whenever you feel like adding an element, ask yourself if your users would really need it. However, make sure that you do not keep it too simple and use dull colors as it might make your app uninteresting. Consider Your Audience The problem with most of the business owners is that they do not spend enough time in observing their customers. If they did, they would never come up with a bad design. You need to into the shoes of your customers and mull over questions like “What will my application be used for?” “In what circumstances will my app be used?” etc. At times, the customers might use your app for prolonged hours and at times, they might need it only during certain circumstances. If you consider these aspects, you will definitely love what you create. Make Apt Usage of White Space Whitespace, also known as negative space is that part of the screen which is often left blank. Some of the examples of white space are: Space left between two columns Line spacing with text content Space surrounding images and graphics Paddings, gutters, and margins If you know how to make the most out of the space in a creative manner, it is okay to do so. But if not, it is better to just let it be. This is because if you add extra elements, it might compromise with the functionality of your app. Consider the One-Thumb Rule Swipe down, Swipe across to skip and swipe up to load more. You can do all this and more using a thumb of one hand. A research study conducted by Steven Hoober – president of 4ourth Mobile and an experienced mobile application UI UX design professional proved that people conduct 75% interactions on their mobiles using a thumb. And when the mobile is in landscape mode, 72% interactions depend on one thumb. So, whenever you get your app designed, you need to give enough importance of thumb gestures. If you are a business owner and do not have in-house web designers working for you, you might need to get in touch with a company that provides custom mobile app development services. Make sure you zero on the right one!
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Abandoned E-commerce websites are like abandoned houses. It is interesting to know that they exist. But, people rarely visit them. And just like it is confusing to navigate around abandoned houses with ease, complex websites often leave visitors baffled! When people want to come up with an ecommerce website, they approach an ecommerce web design company, discuss their requirements, and launch their e-store with great enthusiasm. But as years pass, it suffers from lesser orders and rarely any views. What do you think might be the reason behind it?
Well, the biggest reason behind the above scenario is – complex navigation. And the other reason – lack of knowledge about latest navigation trends. You might have known and heard about several factors that contribute to the UX of a website. But out of all of these, website navigation stands of utmost importance. It is time to fasten your seatbelts, as we navigate you through some of the practices that best ecommerce website development companies follow for giving better results. But before we do that, we will understand why navigation is important. Importance of Navigation A well-planned navigation of your ecommerce website is one of the major factors that contribute to the search engine rankings of a website. If the website is well-planned, it is sure to boost the number of clicks, duration spent on the website as well as the page views. Whether it is ecommerce shopping cart development or product page design, the structure of the website should be such that people can take better buying decisions. When customers take better decisions, it will boost your sales. Now that you have understood the importance of navigation, let us understand what trends your website needs to follow in the year 2018: Mull Over the Menus If you have had the experience of surfing ecommerce website, you must have seen different kinds of menus including drop down menu, static menu, interactive menu etc. However, sometimes the type of menu does not go with the website design. There is a solution to this problem. if you have a lesser menu items, you can have bigger images and text. And if you have a very long list of products, you can categorize and use small menu items. Speak with the developers offering ecommerce website development and select a menu that is perfectly compatible with your website. Consider attributes like design, font, color combination etc. Consider Mobile Responsiveness Surfing on mobiles has become as obvious as breathing. It should not come as a surprise if in some years, desktop surfing becomes a myth. If you want your website to rank high on Google search engines, you must go by the mobile-first approach. The design of your website should perfectly fit to the mobile screen and enable the users to surf through your website easily. Whether or not to keep the mobile version like the desktop version is your call. Professional ecommerce website developers should consider factors like interaction capability of different devices, visual interface as well as the website speed. Get Rid of Broken Links If your website has links that do not work, your business will not work for sure! This is because when users click on non-working links, it takes them nowhere and creates confusion. An experience like this one acts as a huge turn off and will ensure that the visitor never comes back. To get over such a problem, you must ensure that there are links that redirect the visitors to different sections and pages of the websites. When you approach a company that is revamping your old website, ask the professionals to mend the broken links or get rid of them. Be Consistent with Navigation Last, but not the least, the biggest problem with certain websites is that some of the pages offer great navigational experience whereas some are quite overwhelming for the users. This happens because the links belonging to the same category are not categorized rightly. If this is taken care of by the designers and developers, it will help the customers to find different products easily. Also, all the content related to each product should be present on the same page. Before you sit to discuss the structure of your website with ecommerce website development company, think about the groups and categories you want your website to have and create a hierarchy. Concluding… If you follow the above-mentioned tips, you are sure to have a navigational system that offers a better user experience. There are many other steps that you can take to ensure this but it is difficult to list them all here. Meanwhile, keep yourself acquainted with other navigation trends and do share with us! |
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