Every website is seeking better search engine visibility required for a strong online presence.. Perfectly optimized websites can easily acquire better ranking by popular search engines. Getting a better rank would be a challenge for the websites owners among the plethora of websites hosted on the internet. There are numerous categories of the website designs that rule the search engines. But again only having a good designed website is not enough, it requires lot more. There are many aspects that will help optimizing your website better. Although, there is no secret formula that can help your website getting 1st rank in the search results, it will definitely bring your website to a noticeable position. Let us see what all helps in optimizing a professional website. Keyword Phrases These are the common words that users generally types into the search engines for searching any content. Such words should be present in the content of your website. But it shouldn’t be used excessively. Majority of the times users search for common words, so the content of your website should contain common words more rather than having more complex words that are less searched. Using widgets like Google trends is very helpful as it offers a different perspective. Widgets will surely gain popularity for your website. Targeting only one keyword in a single article helps more as the objective of the content is made clear. Simple and easily understandable articles gain more visibility compare to those having complex content. Density The keywords you decide to target should not be used very frequently as it is considered to be spamming! The density of keywords used is calculated as the % of total word count of the content. If the keyword use shoots more than prescribed percentage, your website content or the whole website can be banned and penalized. Having an excellently written first paragraph of your content can help your website gain popular easily. Name Your Pages Every page of your website should have a title. You can give a title using <title> tag. Giving title means giving it an identity. This step is very crucial for optimization of your website. Untitled web pages are not recognized by the search engines. Links Google checks the links to and from your website. The words used in your links should be present in the content of your website and this is how Google helps your content to get visiblity in any suitable search. These links are used to determine PageRank, which can be improved by exchanging links with other websites. Make Your Graphics Search Friendly The images used in your website should have tag. This makes your website accessible through images and at the same time you can also place the keywords there. Once the web development process is completed, fulfilling these tricks can get your website a good rank among numerous websites over internet.
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