When it comes to the best audio systems in the world, there are only two brands we can think of: Bose & Sennheiser. The German giant has recently decided to get rid of the homegrown ecosystem for customer data management. And integrated SugarCRM to hear the better sound of the data. Some of the Challenges Identified by Sennheiser: Sennheiser heavily relied on the systems and flows developed by their developers over the years. One of the biggest challenges was to integrate these tools with SugarCRM; such as:
Scope of the Solution: The “must-have” list created while selecting the CRM included: Sennheiser listed Sugar as the best fit for their complex requirements
The SugarCRM development team deployed the solution which was to run across 40 countries. They implemented Sugar first for the B2B sales and then applied to the B2C. And then gradually applied this to various other verticals. The result was that the data insights across verticals became possible. Sugar made integration between marketing and customer services. The Sugar deployment bridged the customer lifecycle data with the new sales leads. The impact was to be able to convert customers as personal users. This data led to an increase in cross-selling. Sugar helped Sennheiser to chart the customer lifecycle and to sell with one to one approach. It became really easy to apply the learning from a given customer follow-up cycle to convert another one. It all became available due to the Sugar deployment. Further, the Audio Electronics giant plans to expand the scope into social media for marketing & lead generation and to create a workflow mechanism as a process. SugarCRM Customization & Deployment: Sugar is one of the leading enterprise CRM software available today in the market. The build of the solution ensures the ability to process large data streams. It is also an ideal CRM software that you can easily integrate with various tools. The primary reason why Sennheiser choose Sugar over the other CRMS is that it can customize the processes to suit your needs. Every business runs with its own defined processes. Traditionally, that was the primary reason why the industry leaders opted for a custom CRM. Sugar is one of the best with respect to customizations of CRM. Therefore, if your needs for customized processes are equally demanding, Sugar could be the answer to each and every one of your needs. SugarCRM Development for Your Business: You might already have Sugar installed or you could be the one vetting your options right now. As technical experts with a number of successful Sugar extensions on the Sugar Outfitters, Biztech can be your guide through this extremely complex process of SugarCRM development and customizations. Some of our best extensions are Survey Rocket, SugarCRM WordPress Customer Portal, and TapCRM. Based in Ahmedabad, Biztech is one of the leading IT Products & Services providers. We offer end to end SugarCRM customization services along with ready to use products. We have a dedicated team of skilled developers along with the Sugar ISV Partnership. As we are an ISO 27001 certified company, we promise high standard practices for information security. In order to get an estimation for your requirements, get in touch with us. This was our take on the case study published by SugarCRM.
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Do you want to generate an ample amount of revenue out of your online business? If yes, then you must be aware that digital marketing is the best way to do so. It isn’t easy to market online with competition being global but it’s not impossible as well. There are many ways to go about digital marketing: SEO optimization, Content Marketing, PPC Campaigns, Social Media Marketing, etc. But it is important that you do not get overwhelmed or influenced by any of them. Assuming you have a prodigious amount of budget and need o strike a balance between your marketing, product expenses, and return on investment, you need to have short term and long term marketing plans. While you get advantages sometime later out of your SEO and Content marketing campaigns, it’s wise to have an allotted portion of your marketing budget for PPC services. This study from Word stream say that the top 3 paid ad spots from the Google first page get 41% of the clicks. This means that apart from these paid spots, the entire organic results have only 59% chances of getting clicked. It doesn’t matter how well you rank, those first 41% searchers are never likely to see your organic content. Although it’s true that paid ads can be expensive. And that too with two types of cases. Whether it’s you trying to handle the campaign by yourself or it’s a marketing agency who believes in the higher the budget, the better the revenue scheme. Our PPC experts believe that you should consider your revenue as profit only if it’s 400% of your costs. To maximize your ROI, boost your brand image and overall business growth promptly, go through the below explained paid advertisement methods and choose the one according to your business needs: 1) Shopping Ads: This is the perfect way of selling your products through Google and rank higher among your competitors. You need to make sure that your e-store contains at least 500 products. Otherwise, you may face some visibility issues. To be brief these are the elements a product listing ad contains:
2) Google Search and Display Network Ads: These campaigns work on the keywords. As per your requirements, you have options to select. You can go with Search ads, Display ads, or Video Ads as per your choice. Out of all the conditions if you want your ads to appear on the first page of Google, make sure that you provide an excellent user experience. If the optimization by your PPC company is done properly, your ads will appear on the first page of Google among your top industry competitors. You can also control the messaging and site links you want to display. For example, you can display several links related to your portfolio, pricing page, product page and so on. It gradually increases the CTR of your page. You can add specific call outs, CTA targeted messaging to make your ads look more appealing among other listed competitions. Here are some of its benefits:
3) Smart Campaigns Previously known as AdWords Express, it was a standalone solution. Designed for a lower maintenance option for small businesses. Good news is that to establish the conversion capabilities, Smart Campaigns is now a part of the Google Ads Family. You just need to set up your account and rest other things are managed automatically. You have no keywords to choose, no bidding strategies to decide, and no ongoing maintenance. This way, you can spend more time with your customers. Some of the Improved Features:
Why We Don’t Recommend You Smart Campaigns Though? Just like everything being automated on the internet, Smart Campaigns is a new way you might like to try out and run the campaign by yourself. But just like everything has a dark side, here you do not have control over so many things. You cannot decide your keywords, bidding methods, bid adjustments. This means that you cannot pause any of the campaign keywords whose bid gets increased. And there are chances that you might end up exceeding your budget and would want to stop the campaigns midway even before you get anything out of it. It is important to squeeze the desired outputs from the ad campaigns with regular bid adjustments, adding negative keywords, new keywords, trying out new ways to improve the performance of ads in Google. Plus, to manage and balance your costs up to your pre-decided criteria you need a PPC company to do all the hustle. We advise you that while managing your campaigns, the focus needs to be on the conversion rates and how to constantly improve that. Success Tip A few months ago, we had one client for PPC services. We managed to optimize their revenue growth to 274% against only 41.94% of the spent cost. When we initiated, the spent ratio was 147% with 157% of revenue. To read the detailed report you can click here. The main point is that even if you know how to manage these operations, you will get fussy about the non-performance. Because, after one point you will need an expert who streamlines your conversion rates to decrease the cost ratio. Do you also want to increase your conversions? Discuss your requirements with us and we would be happy to make your campaign a success! Advertisement is a primary tool of marketing. You advertise a product to spread an awareness among your customer base. This way they come to know about the product and good ads leave a lasting impression on their mind which makes them buy the product. Advertisements used to happen on print media, televisions, or radios before the internet was born. Occasionally, though more often than occasionally, print ads were brilliant. They reached masses and people actually paid attention to the product ads because of how good they were. People used to care about ads for radio and television as well. This is not to say that no one cares about it now. However, then came the internet and it changed everything about the advertising industry. It fast tracked all industries and their selling potential. It changed the way people spent on marketing. With print, one had to buy ad spaces on news pages or in magazines, which is expensive. While with television, one had to buy prime spots or have a very small audience that consumed content at odd hours of the day. The wonderful thing about the internet is that it’s everywhere, with a whole lot of advertising channels being free or almost free. Your spending prowess doesn’t limit online marketing solutions. There are solutions that cost nothing or very little. So, marketing is easier now for everyone, and not just for big companies. Digital ads can reach any device connected to the internet. So, the potential of your ads become limitless. Traditionally, advertising is just one aspect of online marketing solutions. Now, one can market products and services on social media, through email marketing, with videos that play on video sharing platforms like YouTube, etc. Modern-day advertisements themselves are not static. There are images, animations, and videos, that make ads much more interactive than simple looking few words in a newspaper. There are multiple benefits of shifting your marketing efforts and resources from traditional marketing to online marketing. But there are some negatives that might be making you cynical about shifting to online marketing. Here are the biggest negatives that stop many owners to invest in online marketing:
For example: Showing ads for raincoats in a region that has next to no rainfall is futile. But showing ads for the same product in a region when it rains most time of the year, will convert into positive sales.
For example: If you have an ecommerce clothing store with a global targeted audience, then online ads will make your web presence more effective and you will be able to reach to your targeted audience.
For example: If you sell headphones, you can have your ads play before consumer technology videos, or place them with consumer technology blogs.
Keeping the benefits aside, online marketing is not rocket science but it comes close. As a business owner this can be pretty overwhelming. But as it happens with all innovation, a whole new industry of digital marketing has risen with the internet. There are plenty of good digital marketing service providers available. You can pick such company that works well for you and handover your online marketing segment to them. Summing up… Digital marketing service providers are experts in figuring out what works for your brand and how to represent you in front of your audience. It is easier to have a dedicated team working on marketing so that you can focus on your growing product or enhancing services. You can only maintain relevance in the market if what you are selling is up-to-date to meet the requirements of the audience. It has to keep up with the competition and if possible offer better features than the competition. This you can do, when you work hand-in-hand with a digital marketing service provider. source:https://www.biztechcs.com/blog/modern-advertising-ruled-digital-marketing/ The cotton mills. The assembly lines. And the microprocessors. Do you know what’s common in these three? These were the driving force of first, second and third Industrial Revolutions. Each of them has its inception from industrial agonies of superannuated work processes. Moreover, all these work methods not just advanced the way industries used to operate, but also obsolete the conventional operations. IoT is the new entry in these applied mechanics to drive the industrial transformation one more time. And that too more powerfully than its predecessors. As it has happened by far. The steam engine driven Cotton mills gave birth to modern time factories in Britain. After almost 150 years, Ford’s Assembly lines ushered mass production and also drove horse carriages off the roads. In the later 20th century, the rise of electronics introduced microprocessors. It changed the industries one more time with a desktop in every office and telecom connections. Now it is the time for IoT, the new steam engine that is imputing the IIoT Solutions. Yet again, breaking old norms and patterns and surpassing the potential of its predecessors. Industry 4.0: IIoT, The New Dawn The basic feature that gives Industrial IoT Solutions superiority is its ability to create a nexus of other powerful technologies. It gives a base for Big Data, AI, Machine Learning and several others to set together and work collaboratively. In this whole cycle, IIoT helps them connect, communicate and command actions with efficiency as well as convenience. Now, that is innovative and improvised. So, in other words, you can also take this technology as Marvel’s X-Men series Mutant character Rogue. The one who can absorb other’s powers and use them by touching them. IIoT creates an ally and proves out to be a bundled solution with numerous technologies. This enables IIoT to capitalize on the power of others and magnify them into a single unified solution. And that’s how it empowers the industrial processing to be quicker, smoother and smarter. That is the plot where Industrial IoT Solutions become such a revolutionary tool of industrial change. The IIoT is shifting the human to human and machine interaction in this course of change. Let us see how it is transforming the work with its techno advanced interaction within a process: Machine to Machine Interaction Generation X managed their way out through digital interaction. Now the Generation Y is taking this to the next level with an intuitively cohesive machine to machine interaction. With the help of Machine Learning, you can add senses to the machines. And harness them with real-time analytics, data-driven processing. Hence, it will lead to a real-time point to point communication between machines for better control and monitoring. IIoT makes this interaction operable via triggered responses and will enable it to react as required. Saying it more simply, the machines will be able to know what they need and when. And at the same time, it will also command for procurement or if directed, will procure by its own. For Example: In a windmill energy plant, if the motors are moving too fast and on a higher flow, the system will send the readings to the cloud. In the controlling and monitoring room, the system will read this data. It will calculate and extend the spectral to handle more energy input. Analytics to Machine Interactions Decision making is the game in any business. IIoT adds more value to your business decision making with real-time feedback from the system. Industrial IoT Solutions enables the machine to analytics and analytics to machine interaction. It lays the foundation for this critical interaction to work on AI. With such interactions, industrial processing becomes more refined and renders more clarity in decision making. On the parallel note, the whole workflow becomes insightful, productively advanced and self-sufficient. For example: John was searching for smart wearables online and he visits the nearby store to buy that. The store proximity device or bacon sensors detect his smartphone and identifies him as a mostly visited customer. Based on his previous purchase patterns and shopping insights, the system will identify him as a valued customer. And it will send an alert to the store manager who will serve him with a better deal to deliver good customer experience. Human to Automation Interactions The use of wearables, sensors, and bacon are driving human life to the next level. IIoT drives the best out of it by using these devices with IP protocols to act automatically in real time. In Industrial engagements, it will drive an automated workflow that notifies, analyze and react on its own. And that all with utmost efficiency. Hence, it confines the human intervention to the minimal level and shifting its role to other much productive engagements. For Example: Let us talk about a warehouse that is managing a mass stock for an e-commerce store. The IIoT driven system will automatically assign the tasks with required instructions pre-defined in the system. Sensors will detect employee cards whenever they arrive in the warehouse and will assign their tasks through an automated process right on their desk. Hence, whenever they will receive an order, it will assign that automatically to the respective person. Same way, whenever the manager or supervisor will arrive in the store, they will get reports for the past day orders and their statuses automatically on their screens. |
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